Station Resource Group disruption, innovation, and strategies for public service SRG Annual Retreat Santa Cruz | August 2007.

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Presentation transcript:

Station Resource Group disruption, innovation, and strategies for public service SRG Annual Retreat Santa Cruz | August 2007

Station Resource Group

Loss of listening loyalty We have been gaining listening at other stations’ expense for years Now they are gaining listening from us

Station Resource Group Disruption of the medium Radio is the most resilient of the “legacy media” But slow erosion in use across all formats and markets

Station Resource Group Time for an update to our public service business model Relentless focus on listeners A public media portfolio Changing architecture of service

Station Resource Group Time for an update to our public service business model Relentless focus on listeners A public media portfolio Changing architecture of service

Station Resource Group

What are the indispensable roles we can play in people’s lives? Shift from programs and formats to needs, uses, and behaviors Review value of our core franchises in changing environment Explore barriers to use Look for extensions to new roles

Station Resource Group Time for an update to our public service business model Relentless focus on listeners A public media portfolio Changing architecture of service

Station Resource Group Two approaches to innovation Sustaining innovations that strengthen the core Disruptive innovations that may challenge the core but expand the market

Station Resource Group Source: Arbitron, AudiGraphics, Audience Research Analysis

Station Resource Group Source: Arbitron, AudiGraphics, Audience Research Analysis

Station Resource Group Source: Arbitron, AudiGraphics, Audience Research Analysis

Station Resource Group Source: Arbitron, AudiGraphics, Audience Research Analysis

Station Resource Group Source: Arbitron, AudiGraphics, Audience Research Analysis

Station Resource Group Source: Arbitron, AudiGraphics, Audience Research Analysis

Station Resource Group Loyalty 33 > 41 Weekly audience 218,000 > 397,700

Station Resource Group

Public Radio Podcast Pilot

Station Resource Group Online Original Series

Station Resource Group Online Services Music

Station Resource Group Community Engagement

Station Resource Group Blog Collectives

Station Resource Group User Generated Content

Station Resource Group Mapping

Station Resource Group Games

Station Resource Group We can’t possibly do all that. Well... maybe we can. Actually, we need to do something like all that... and we are already doing more than we think.

Station Resource Group One more reason for the portfolio strategy: Because that’s how people listen. People who use digital radio platforms do not listen less to AM/FM radio People who use digital radio platforms do not listen less to AM/FM radio. They listen more!

Station Resource Group One more reason for the portfolio strategy: Because that’s how people listen. Both/and.

Station Resource Group Time for an update to our public service business model Relentless focus on listeners A public media portfolio Changing architecture of service

Station Resource Group Network of networks Aggregate audiences across multiple streams Multiple pathways for greater focus and more intense relationships Content becomes a commodity – context, authentication, and recommendation become profound

Station Resource Group

System architecture Sense of place and time Paths of revenue Power of scale Intermediate space Shared investments

Station Resource Group A renewed vision An audience service imperative and bold goals New roles in people’s lives Integrated expectations across platforms and channels The character of our service for a new generation

Station Resource Group

... we must consider new ways to build a great network for knowledge – not just a broadcast system, but one that employs every means of sending and storing information that the individual can use. A wild and visionary idea? Not at all. Yesterday's strangest dreams are today's headlines and change is getting swifter every moment.

Station Resource Group... we must consider new ways to build a great network for knowledge – not just a broadcast system, but one that employs every means of sending and storing information that the individual can use. A wild and visionary idea? Not at all. Yesterday's strangest dreams are today's headlines and change is getting swifter every moment. – Lyndon Johnson On signing the Public Broadcasting Act of 1967

Station Resource Group... we must consider new ways to build a great network for knowledge – not just a broadcast system, but one that employs every means of sending and storing information that the individual can use. A wild and visionary idea? Not at all. Yesterday's strangest dreams are today's headlines and change is getting swifter every moment.

Station Resource Group disruption, innovation, and strategies for public service