TAKE CARE TAKE CHARGE Case Study

Take Care | Take Charge Campaign  Brand – Take Care| Take Charge (An initiative by Garnier and the Times of India)  Objective – To create a buzz about the campaign and invite green ideas from the users across the 6 cities using TOI network as a platform.  Activation – Website development and promotional activities such as Banner advertisement, Search Engine Marketing (SEM), Social Media Optimization (SMO), Social Media Management (SMM) and Facebook Ads  Result – Over 5000 ideas were registered with over 43,000 clicks in 37 days

TCTC Website

Users could send in their ideas through their mobile which is published as a daily contribution City Specific Idea Count was displayed on the Map of India

Activity Flow

TCTC ON SOCIAL NETWORKS

TCTC ON POPULAR WEBSITES

TCTC - FACEBOOK ADS

TCTC – SMO ADS

TCTC – SEM ADS

TCTC – Google Analytics

Summary Impressions:- 545,29,895 Clicks:- 47,565 Ideas Registered: Page Views: - 126,789

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