eSME -introducing the small e to business Teppo Sulonen Senior consultant

More business for SMEs using e-business techniques and tools based on the real needs of the enterprise More business for local service providers Finds and speaks the fluent and common language between business and technique Human touch by experience

SME´s (410) Service providers (178) eSME Consultants (12) Specification / assessment of needs (one day, no charge) Reporting (326), feedback Project implementation eSME service “machine”

Bringing eBusiness to SMEs’ business Other public financing instruments and projects for eBusiness BASIC EVALUATION OF THE BUSINESS Recommendation for the activities and for the co-operation partners in ebusiness > Demonstrating the opportunities of ebusiness in comprehensive language SUCCESSFUL CO-OPERATION Invitations of tenders and tenders Buying ebusiness solutions and services > The business of an SME is more effective and the profit is higher INCREASE THE USE OF eBUSINESS SERVICES Selecting reliable service providers in the register Making the service providers known to SMEs > More customers and turnover for the service providers SME eSME CONSULTANT SERVICE PROVIDER The process is changing: constant evaluation of the service quality and results in order to develop the eSME service.

Basic needs of an SME (Work list for the consultant) What means the “small e”, vocabulary, training needs Infrastructure, equipment and telecom Establishing culture Web pages, content management Intranet, extranet Data security Mobile use and services

Needs of an SME (Work list for the consultant -2) Customer management, sales and marketing, CRM Project management, workflow Operative applications –Enterprise Resource Management ERP, Supply Chain Management SCM, Product Data Management PDM, Knowledge Management KM Financial management, invoicing, human resources management Networking between companies, B2B Electronic marketplaces Outsourcing, ASP

More customers and increased turnover for service providers software vendor consultant content producer media house trainer service operator equipment vendor accounting firm provider of other e-services eSME aims to increase the use of experts in introducing the small e to SMEs. In this way, eSME increases the overall demand for services and products and brings more customers and increases turnover for service providers. A service provider can be

Facts until 31-DEC-2004 Service providers in database: 175 SME contacts: 390 Reports from consultants: 326 Customer inquiries (phone calls to SMEs): 134 Our goal is 500 SMEs during year 2005

Distribution on business sectors n = 326 Industry65 (20 %) metal industry 32 Telecommunications, ICT49 Consultation services for enterprises39 advertising, engineering, legal offices Retail and wholesale37 Building25 Events producers, theaters, concerts,..23 Financial services21 Other services for enterprises18 Other services for consumers16 Medical services16 Accomodation, hotels, restaurants,...11 Transport, shipping 5 Others 2

Number of employees 1 employee employees over employees69 % N=326

The most common needs of the SMEs Improving customer relationship management -making the sales and marketing process more effective Improving internal communication -intranet, eWork, project management ”IT-caretaker activities”, ”IT-maintenance men” -infrastructure, installations, upgradings, troubleshooting, data security Exchange of information between companies -electronic invoices, communication between applications Education, eLearning - ebusiness in general, technology, process

Other facts for six regions in Finland and St. Petersburg Consultants have long experience and good knowledge of business processes The service had a good timing Tampere region has targets as potential customers

Finnish government and IT strategy Infrastucture strategy (2003 ->) fixed high-speed data communication mobile connections Data Security strategy (2004 ->) companies and homes, children education, information Information society programs (2000 ->) official services, entertainment, information, forms, research Information Society Development Center coordinates (Best practises) eTampere, other cities and region eBusiness strategy (2005 ->) Companies, government, universities G to G eBusiness G to iG eBusiness

Introducing the small e to the business of SMEs. Using small but sufficient steps.