London Councils Breakfast Briefing 29 th May 2012 Andrew Lappage North London Waste Authority

Introduction and Overview Third Party Re-use and Recycling Credits Smart Shopping Love Food, Hate Waste Furniture Re-use … … a whistle-stop tour!

Area

Role of the NLWA Arrange disposal of of residual wastes collected from c.1.7m residents, and litter, fly-tips, gully-wastes etc from over 1/5 of London Arrange most recycling and composting in North London Arrange all WEEE services in North London Starting to arrange Household Waste & Recycling Centres Budgetted expenditure in 2012/13 is £72m Also leading on waste prevention work across North London Working with boroughs on future solutions: –Reduce, reuse, recycle –To manage more of our waste locally –See waste as a resource –Carbon impacts

North London Municipal Waste Arisings

Third Party Credits Reuse and recycling credits are paid to parties that remove items from the municipal waste stream for reuse or recycling, thereby creating a saving to NLWA Started in 2003/4 with a pilot with London Recycling Fund assistance to encourage charity-shop recycling (and allow their recyclikng to contribute to our recycling rate) Credit value is budgeted as £58.67 per tonne Credits can be claimed for a variety of materials Mutual benefits for both NLWA and organisations

Criteria for eligibility Only household waste is eligible for credits All waste must be collected within the area served by NLWA No conflict with collection schemes Prior registration and approval by NLWA Must be fully compliant with the waste Duty of Care All claims must be supported by evidence Applications from profit-making companies are not eligible

Annual process December: Organisations register January: Applications are checked February: Approval by Members Quarterly claims submitted to the Authority Authority officers check and process claims (each claim takes from 10min to 1.5h to be checked)

Benefits Effective way to work in partnership with the community groups to acknowledge the contribution they make to reduce waste. Reward effective reuse services and encourage community involvement For organisations the credit is an important part of their revenue and is an encouragement for them to maximise the amount of goods made available for reuse. Reuse and recycling credits are a consistent performance- and output- related source of income

Scheme performance 2006/07 (Baseline) 2008/092009/102010/11 Amount of reuse and recycling credit paid £28,958£114,003£148,848£145,000 Tonnes of waste attracting reuse and recycling credit 4662,0622,6132,472 Number of organisa- tions receiving reuse and recycling credit 61114

Registrations for organisations registered Estimated diversion: 3,335 tonnes Charity organisations, e.g.: –Age UK –Barnardos Children's Charity –Oxfam –Battersea Dogs & Cats Home –Restore Community Projects –Homestore Non-for-profit organisations, e.g.: –Maiden Lane Community Centre

Smart Shopping Project ran Jan-Feb 2011 Primary objective to increase the use of re-usable carrier bags Secondary objective (as with all waste prevention work) to make people think differently about their consumption patterns … and then behave differently The incentive was that by registering your bag on-line and pledging to use it, you were entered into a competition to win a solar powered DAB digital radio!

Postcards and Stickers

Bag design … and happy customer!

Results 100% of businesses said they had all the information and materials they needed 100% said their customers reacted positively to the bags 76% noticed customers using their new bag 20% said they thought the scheme attracted customers 90% said the project was excellent (52%) or good (38%) 100% said theyd take part in similar projects in the future 7,000 residents were thereby encouraged to re-use their shopping bags

Food Waste Reduction Strategy Aim: To increase awareness and promote measures that can achieve a reduction in food waste –Explain benefits –Provide practical advice –Increase understanding Message: Money saving and environmental benefits At work At the community At school At home

Why Food Waste? Waste generated in north London in 2010/11= 615kg/hhld By 2020 it is estimated that up to 4.5% more waste will be generated Food waste major contributor

Methods and Channels Targeted Direct public participation Information provision Broadbrush Advertising Printed literature Media PrintedElectronic Methods and Channels

Cooking demonstrations Roadshows and community festivals Food waste reduction at work Working with schools Community Kitchen Workshops Food Lovers Cookbook Love Food, Hate Waste

Cooking demonstrations Targeted at residents and catering students Part of bigger campaigns

Roadshows and community festivals Attendance at summer festivals Roadshows at indoor places during the winter

Food waste reduction at work -Targeted staff canteens during lunch time - Introduced the idea of free lunching - 96% said they would reduce their food waste

Working with schools - 21 Great Taste Less Waste performances - Reached 6,300 pupils and their families and 400 teachers - Monitoring through diaries - Households reduced food waste by 31%

Community Kitchen Workshops Interactive workshops Involvement of diverse communities Practical advice In partnership with Manor Gardens Welfare Trust

Food Lovers Cookbook Recipe Competition Helped us target hard to reach groups Run for 4 months with over 70 entries received 21 winners Launched during the European Week for Waste Reduction

Broad-brush Methods adverts –in local papers –bus backs –bus stops billboards

Press and Electronic Media Press releases Advertorials Dedicated website

Results Delivery of more than 350 events 4,000 people directly engaged Positive publicity Estimated 5,143 tonnes diverted through one campaign Cost effectiveness: event cost<£1/person Decrease in food waste Shortlisted for 3 prestigious awards

Challenges Weather conditions Engagement techniques –Language barriers –Interactive games –Positioning of stand Prevention vs Recycling messages

Furniture Re-Use Working with Restore (formerly the Kings Cross Furniture Project) since c.2003 They aim to reduce poverty, to maximise re-use, and to provide training opportunities

Void Property Clearances Restore and Forest Recycling Project working with Ascham Homes Void properties cleared within 24- hours

Skills Training at Restore Restore seek to repair and refurbish whatever they can Previously unemployed people learn basic work skills and some take NVQs and other qualifications

Service Users During first six months of working for Ascham Homes (in LBWF): –240 voids cleared –151 tonnes collected –35 tonnes (23%) diverted for re-use –16 tonnes (10%) diverted for recycling Referrals are made by various agencies, including local authority housing officers placing new tenants

Thank you Andrew Lappage North London Waste Authority