Video Production for Education & Training Bill Duff, Jr. Copyright 1999 College of Human Resources & Education West Virginia University

How does video (or TV) work? F The brain

How does video (or TV) work? F The brain

How TV Works F The Cathode Ray Tube or CRT

How TV Works

The Black-and-White TV Signal

Adding Color Phosphors Shadow Mask Glass

Getting the Signal to You F Broadcast programming received through an antenna F VCR or DVD player that connects to the antenna terminals F Cable TV arriving in a set-top box that connects to the antenna terminals F Large (6 to 12 feet) satellite-dish antenna arriving in a set-top box that connects to the antenna terminals F Small (1 to 2 feet) satellite-dish antenna arriving in a set-top box that connects to the antenna terminals

Digital TV F 480p - 640x480 pixels progressive F 720p x720 pixels progressive F 1080i x1080 pixels interlaced F 1080p x1080 pixels progressive

Production Process & Planning F Pre-production F Production F Post-production

Production Process & Planning F Pre-production –What is the purpose of the video & target? (audience your production is designed to reach) –Project Information Gathering –Outline and Script Review –Write a script and storyboard it with script, video and audio –Shot List Preparation –Cost development, Quotation or Pricing –Production meetings

Sample Script F Script for ………..Pg1

Sample Shot Log F Shot Log F Location 1Misc Shots F Nurse on phonecar leaving F Nurse looking at comp screenbuilding F Nurse at monitorsunset F Nurse with syringe F Patient F Computer screensLocation 2 F e-commerce screenPatient at home F web site screen w/thermometer

Production Process & Planning F Production –Video Shoot u Equipment (camera, tripod, cables, tapes, lighting, mic’s, etc.) –Narration Recording (voiceover)

Production Process & Planning F Post-production –Fixing errors –Digital Editing –Mastering and Duplicating

Production Process & Planning  Goal: the effective communication of ideas and information

15 Steps for Production Planning 1 Identify the Purpose of the Production 2 Analyze Your Target Audience 3 Check Out Similar Productions 4 Determine Basic Value of Your Production 5 Develop a Treatment/ Production Proposal 6 Develop A Production Schedule 7 Select Key Production Personnel

15 Steps for Production Planning 8 Decide On Locations 9 Decide On Talent, Wardrobe and Sets 10 Decide on the Remaining Personnel 11 Obtain Permits, Insurance and Clearances 12 Select Video Inserts, Still’s & Graphics 13 Moving to Rehearsals and Shooting 14 The Editing Phase 15 Do Postproduction Follow-Up

Personnel F Normal Video Production Personnel –Director -overall coordinator of technical aspects –Producer -in charge of layout, design, ideas –Sound Person - takes care of sound, mic’s etc. –Lighting Person - takes care of lighting –In addition, technical director, production assistants, make-up person, set designers, talent

Characteristics of stand-alone video for Education & Training F "The way you make sure you get a good video is by up-front planning and focusing your marketing message," says Paul Riley of Vid Pro Quo. F "Then you design your production process to take advantage of today's technologies, like non- linear editing and pre-produced music and backgrounds."

Characteristics of stand-alone video for Education & Training F F F A+Home+Video&top= A+Home+Video&top=

Characteristics of video for multimedia and web-based F How does it look? F How does it send? F How long does it take to download?

Video F Look at a video and examine the quality!