1. CHAPTER TWO THE MAKING OF MULTIMEDIA: AND MULTIMEDIA DEVELOPMENT TEAM
CGMB113:MULTIMEDIA TECHNOLOGY
EZE MANZURA MOHD MAHIDIN .
Adapted from Notes Prepared by: T.J ISKANDAR
Revised on Sept 2012

2. Objectives At the end of this chapter, students should be able to:2
Objectives
At the end of this chapter, students should be able to:
Describe the four primary stages of a multimedia project
Describe the skills and talents needed for a multimedia project

3. Stages of a Multimedia Project
Planning & Costing
Designing & Producing
Testing & Evaluating
Delivering

4. Stages of a Multimedia Project : (1) Planning
Planning involve:-
Developing an idea
Identifying Objectives and Users
Identify Skills and Resources
Estimating Time and Cost
Develop a small prototype or proof of concept

5. Stages of a Multimedia Project : (2) Design and Production
The planned tasks are performed to create a finished product.
Task include storyboarding, designing a detail navigation structure, GUI consideration and HCI consideration.
The product is revised, based on the continuous feedback received from the client by doing an evaluation.

6. Stages of a Multimedia Project : (3) Testing
The program is tested to ensure that it:
meets the objectives of the project
works on the proposed delivery platforms
meets the client requirements.

7. Stages of a Multimedia Project : (4) Deliver
The final project is packaged and delivered to the end user.

9. THE MULTIMEDIA PRODUCTION TEAM

10. Objectives At the end of this section, students should be able to:
Understand the multimedia skill set and discuss how it applies to multimedia projects.
Define the skills needed to successfully manage a project team.

11. Multimedia Team
A team of skilled individuals is required to create a good multimedia project.
Team building refers to activities that help a group and its members function at optimum levels.
The diverse range of skills required
for a project is called the multimedia
skill set.

12. Members of a Multimedia Team
A multimedia team consists of the following:
Project manager.
Multimedia designer.
Interface designer.
Writer.
Video specialist
Audio specialist.
Multimedia programmer.
Producer for the Web.
Computer programmers.

13. Roles and Responsibilities in a Multimedia Team

14. Multimedia Project Manager
The project manager is responsible for:
The overall development, implementation, and day-to-day operations of the project.
The design and management of a project.
Understanding the strengths and
limitations of hardware and software.

15. Multimedia Project Manager :Cont
Ensuring people skills and organizational skills.
Conveying information between the team
and the client.

16. Multimedia Project Manager : Cont…
Characteristic of goodproject manager:
Able to coordinate and facilitate the production.
Possess knowledge of the basic principles of multimedia authoring.
Skilled proposal writer.
Good negotiator.

17. Multimedia Project Manager : Cont…
Characteristic of good project manager:
Conversant with relevant legal issue
Good communication skill
Budget management skill
Experience in human resource and
overall business management

18. Multimedia Designer The designing team consists of:
Graphics designers, illustrators, animators, and image processing specialists who deal with visuals, thereby making the project appealing and aesthetic.
Instructional designers, who make sure
that the subject matter is presented
clearly for the target audience.

19. Multimedia Designer : Cont…
Interface designers, who devise the navigational pathways and content maps.
Building a user-friendly interface.
Information designers, who structure content, determine user pathways and feedback, and select presentation media.

20. Multimedia Writer A multimedia writer is responsible for:
Creating characters, actions, point of view, and interactivity.
Writing proposals and test screens.
Scripting voice-overs and actors'
narrations.

21. Video Specialist A video specialist needs to understand:
The delivery of video files on CD, DVD, or the Web.
How to shoot quality video.

22. Video Specialist: Cont…
How to transfer the video footage to a computer.
How to edit the footage down to a final
product using digital nonlinear editing
system (NLE).

23. Audio Specialist An audio specialist is responsible for:
Locating and selecting suitable music talent.
Scheduling recording sessions.
Digitizing and editing recorded material
into computer files.

24. Multimedia Programmer
Multimedia programmer, also called a software engineer:
Integrates all the multimedia elements into a project, using authoring software.
Writes codes for the display of multimedia elements, and to control various peripheral devices.
Manages timings, transitions, and record
keeping.

25. Team Building Team members must be “team player”
Good communication and interpersonal skill are a must.
Team building refers to activities that help the group and its member function at the best performance.

26. Reference
Vaughan Tay, Multimedia: Making It work. 7th Edition. McGraw Hill