“How to Increase Member Participation” by The University of Adelaide “How to Increase Member Participation” presented by Tony Scoleri and Ching-Yoong Chang The University of Adelaide Australia

“How to Increase Member Participation” by The University of Adelaide Schedule…  Member Participation Obstacles  Why Increasing Member Participation?  How to Attract Members?  Key Point Reward System (KPRS)  The Process of Developing KPRS  Chapter Merchandise to Strengthen KPRS  KPRS Publicity  Member Motivation and Recognition  The Administration of KPRS  Feedback from Members on KPRS  Resources

“How to Increase Member Participation” by The University of Adelaide Member Participation Obstacles

“How to Increase Member Participation” by The University of Adelaide What are the Obstacles?  Golden Key is founded upon the principle of “voluntary participation” so members are not required to attend meetings or events  Other obstacles: ineffective publicity and not enough interest/benefits  Further obstacles: type and number of activities organized

“How to Increase Member Participation” by The University of Adelaide Why Increasing Member Participation?  Raise the profile of Golden Key and awareness within the University community –Additional support from the University (e.g: get activity grants)  Create more networking opportunities

“How to Increase Member Participation” by The University of Adelaide How to Attract Members?  Once inducted, members want other benefits –When they organize activities –When they participate in activities –Receive free gifts or discounts –Do activities that they like (indoors/outdoors, physical/intellectual…etc)  The Chapter should try to provide a variety of events to members  People should be rewarded fairly according to their level of participation

“How to Increase Member Participation” by The University of Adelaide Key Point Reward System (KPRS)

“How to Increase Member Participation” by The University of Adelaide What is KPRS?  One of the best tools to attract people to the various activities is implementing an Incentive Program  Reward active members in a well-defined manner according to the KPRS we developed with some reference from the Golden Key US Chapter Planning Guide  It can be easily customised to suit your chapter

“How to Increase Member Participation” by The University of Adelaide Important Features of KPRS  Let members accumulate points easily as they participate in chapter’s activities  Encourage short/long term involvement  Fair for everyone  Targets a wide audience, eg. FROG  Generating funds through the selling of chapter merchandise  Provide members the opportunity to become active and get rewarded accordingly

“How to Increase Member Participation” by The University of Adelaide The Process of Developing KPRS  Outline the important features of the KPRS  Form a KPRS working party  The system must be made flexible enough  Different scheme for chapter officers  Discussion among officers for further comments and suggestions  Design the reward card and stamps  Create chapter merchandise to complement the KPRS

“How to Increase Member Participation” by The University of Adelaide Sample Reward Card/Stamps

“How to Increase Member Participation” by The University of Adelaide Chapter Merchandise to Strengthen KPRS  Create a few items for members to purchase  Could be used to reward active members  Good promotion for the chapter among the community  Form a subcommittee to shop around for a reliable supplier and design the items’ artwork  Always start with simple items such as T-shirt, baseball hat, badge, pen

“How to Increase Member Participation” by The University of Adelaide Merchandise Artwork

“How to Increase Member Participation” by The University of Adelaide Tips on Chapter Merchandise  Survey members for the items which they are interested in purchasing  Acquire items quotes from different suppliers and then bargain for better offer  Set a reasonable margin between the selling price and actual cost in a way that the chapter would not be compromised when rewarding members  Selling prices must be affordable for students and competitive with market prices

“How to Increase Member Participation” by The University of Adelaide

Publicising the Key Point Reward System  Use , primarily your chapter alias.  Put posters around your university advertising KPRS, and the rewards associated with attending chapter events.  Put posters around your university advertising each specific event, and the KPRS reward associated with attending.

“How to Increase Member Participation” by The University of Adelaide Publicising the KPRS  Perhaps gain sponsorship from other organizations, who can contribute rewards for the scheme, or add points to it.  Advertise events on your chapter website, and have links to the appropriate KPRS information.

“How to Increase Member Participation” by The University of Adelaide Member Motivation and Recognition  Motivate members by offering special discounts on Golden Key or university merchandise if they reach a certain point level. Other incentives such as gift vouchers etc. can add value to the KPRS.  Remind members about events and the points associated with participating in them.

“How to Increase Member Participation” by The University of Adelaide Member Motivation and Recognition  Recognize those members who have participated in events throughout the year. A reward may consist of a voucher to an on campus or general retail store.  Members could be recognized at the induction ceremony or a special ceremony (perhaps a morning/afternoon tea). Perhaps involve honorary members and other university dignitaries.

“How to Increase Member Participation” by The University of Adelaide The Administration of the Key Point Reward System

“How to Increase Member Participation” by The University of Adelaide Keep a Spreadsheet  A spreadsheet of all members and non-members involved in the KPRS must be kept  The spreadsheet must be updated after every meeting and event  The spreadsheet will only need to include ongoing information that will be added up at the end of the year  All other points will be stamped on their card at the time of achieving them

“How to Increase Member Participation” by The University of Adelaide Why keeping a record?  The spreadsheet will be an ongoing record kept throughout the year  At the end of the year you can use this information to calculate the relevant points that members have achieved  The member’s card will need to be stamped accordingly

“How to Increase Member Participation” by The University of Adelaide What information must we include in the spreadsheet?  The spreadsheet should only contain the following: - Name - Attendance at Exec Committee meetings - Attendance at Chapter activities - Assistance at Campus Awareness events - Points rewarded

“How to Increase Member Participation” by The University of Adelaide Feedback from Members on KPRS

“How to Increase Member Participation” by The University of Adelaide Feedback  Feedback is an essential part in –continuing a chapter’ success –Improving some areas  Need to design a survey form that is quick and easy to complete

“How to Increase Member Participation” by The University of Adelaide The Survey Form  This form should be distributed to all members at the end of the year via  It should be sent back electronically to the person in charge of KPRS for further ACTIONS (do not just read them!)  A conscious effort must be made to take the feedback on board and make use of it to improve the Scheme for the following year.

“How to Increase Member Participation” by The University of Adelaide What questions should be asked?  Are you aware of our KPRS?  What are your thoughts on it?  Did you become involved in the KPRS?  Do you think the KPRS should continue?  How could it be improved?  Did you think the points were fairly distributed?  Do you think you will be actively involved in the KPRS next year?

“How to Increase Member Participation” by The University of Adelaide Resources  Chapter Executive Committee and Advisor(s)  Regional Director/Student Representative  Chapter Planning Guide  Local student organisations

“How to Increase Member Participation” by The University of Adelaide Thank you for attending!! Question?