Statistics in Local Organisations StatApp Ltd

Small Reading based company Run by two ex academic statisticians (University of Reading) Currently 2 senior consultants 3 statisticians 1 administrator

StatApp Ltd Offer statistical training and support services to Industry and Commerce Work is very varied and challenging We all apply our statistical skills widely!

Current Clients 3 large retailers Several market/consumer research organisations Copyright Licensing Agency Snack manufacturer-process improvement, product development Fuel company – laboratory validation Ecological research project – Costa Rica

Two Current Projects Consumer Research – Vodka Measuring retail sales promotions

Consumer Research - Vodka Project in two phases Assessment of products using an expert panel – trained to score sensory attributes of products Consumer testing of products Statistical techniques used Analysis of variance (Expert panel) Multivariate mapping techniques (Consumer test)

Ar. Strength of Ar. Solvent Ar. Sweet Ar. Alcohol Ar. Citrus Ar. Floral Ar. Fruity Ta. Strength of Ta. Sweet Ta. Alcohol Ta. Citrus Ta. Solvent Ta. Red berries Ta. Tropical fruits Ta. Coconut Ta. Vanilla Mf. Apparent body Mf. Burning Mf. Abrasive Mf. Mouth Numbing Mf. Mouth Furring Mf. Mouth Cloying Mf. Mouth Puckering Mf.Mouth Drying Mf. Mouth Watering Mf. Linger of Warmth Aft. Strength of Aft. Alcohol Aft. Bitter Aft. Solvent Aft. Sweet Aft. Fruity Test2Absolut Ar. Strength of Ar. Solvent Ar. Sweet Ar. Alcohol Ar. Citrus Ar. Floral Ar. Fruity Ta. Strength of Ta. Sweet Ta. Alcohol Ta. Citrus Ta. Solvent Ta. Red berries Ta. Tropical fruits Ta. Coconut Ta. Vanilla Mf. Apparent body Mf. Burning Mf. Abrasive Mf. Mouth Numbing Mf. Mouth Furring Mf. Mouth Cloying Mf. Mouth Puckering Mf.Mouth Drying Mf. Mouth Watering Mf. Linger of Warmth Aft. Strength of Aft. Alcohol Aft. Bitter Aft. Solvent Aft. Sweet Aft. Fruity Test2Smirnoff Expert Panel – mean attribute scores with panel precision

Consumer Research -questions

Dimension 2 Dimension 1 Internal Preference Mapping of Vodka Liking (Q5) Consumer Loadings : Dimension 2 vs Dimension Test3 Test2 Test1 Absolut Smirnoff Black Russian Like Absolut more than Smirnoff favour Test1

Dimension 2 Dimension 1 Test 3 Test1 Test2 Absolut Smirnoff Russian Clean Citrus Medicinal Floral Strong Light Dirty Artificial Fruity Nutty Grainy Bitter Vanilla Sweet Weak Harsh Sour Astringent Chemical Alcohol Bland Musty Pure Rubbery Unpleasant Thick Thin Smooth Neutral Raw Peachy Internal Preference Mapping of Vodka Liking (Q16) Taste Product Scores : Dimension 2 vs Dimension Plot shows consumer attribute projections using the proportion of consumers who checked each box for each product

Retail – Promotional Project Objective To measure sales uplifts of products on promotion Buy one get one free etc….. To recommend best promotional strategy- where and how Statistical Techniques Regression modelling Experimental design

Facial Skincare Product 1 Promotions Sales Baseline

Facial Skincare Product 1- Estimated uplifts

Our statisticians need to be Skilled in a variety of techniques Able to use different software packages Good communicators Versatile Hard workers!