Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s Office and Cabinet Office Communications.

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Presentation transcript:

Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s Office and Cabinet Office Communications

Goals for government communications Collective visibility of individual programmes Clear focus on priorities Maximise value for money Raise quality to the level of the best

An annual planning process, delivering a single comprehensive overview Priorities & programmes Resources planning Innovation & collaboration Central capability initiatives Proactive communication hubs Government Communication Centre

Communication priorities across each hub Environment & personal safety Public health Growth

Communication priorities across each hub Tax, pensions & benefits reform Front line recruitment Police and crime

At the centre … Transparency and central planning oversight Continued drive on efficiency & effectiveness New principles, standards and best practice

Principles, standards and best practice More integration of owned & earned channels More innovation, particularly through new digital opportunities More partnerships with commercial and voluntary sectors More value for money through rock- solid evaluation