10/20/20151 Liquid Time Campaign EMEA Country Data August 2010

Stretchy Time - Survey Information 10/20/20152 Undertaken in July 2010 by Redshift Research. The 6,298 people surveyed came from 14 countries: Czech Rep. (500)Egypt (247)France (502) Germany (501)Italy (504)KSA (503) Poland (502)Romania (202)Russia (500) South Africa (504) Spain (503)Turkey (501) UAE (319) UK (510) Respondents were consumers who own a laptop, and 80% of those completing the survey also have a smartphone or internet- enabled phone.

Stretchy Time – Results Highlights Of the surveyed EMEA residents: 89% consider themselves to be busy in life 91% said that they find task switching enjoyable, stimulating or natural 93% state that they achieve lots of useful little tasks within their day thanks to their mobile device 91% see their device as a communication tool 88% use their device to develop and maintain relationships 87% would notice a difference to their lives without their mobile device 52% would actually feel isolated without their device 79% state that it’s important for them to be connected to online communities and interest groups on a daily basis 77% state the most common usage for Stretchy Time is 10/20/20153

Which of these categories do you feel best describes you? 10/20/20154

Which of these categories do you feel best describes you? 10/20/20155 EMEA Overview: A mix of those in employment (50%), student (23%), full time or working parents (16%), those without a job (7%) and the retired (4%).

Which of these best describes how busy your life is? 10/20/20156

Which of these best describes how busy your life is? 10/20/20157 EMEA Overview: 89% of the surveyed EMEA consumers consider themselves to be busy in life, and almost half (49%) of those describe themselves as very or insanely busy

There are lots of little breaks in the day when I check my mobile device to catch up on what’s going on or to find something I need 10/20/20158

There are lots of little breaks in the day when I check my mobile device to catch up on what’s going on or to find something I need 10/20/20159 EMEA Overview: 81% of EMEA consumers state that they achieve lots of useful little tasks within their day thanks to their mobile device

Would you use your mobile device to complete a task in the following breaks (select all that apply) 10/20/201510

Would you use your mobile device to complete a task in the following breaks (select all that apply) 10/20/ EMEA Overview: 74% of respondents use mobile devices to complete tasks at home

What activity are you likely to do on your mobile device in these breaks during the day? 10/20/201512

What activity are you likely to do on your mobile device in these breaks during the day? [Slide 1/2] 10/20/ EMEA Overview: EMEA consumers use stretchy time to enhance their day by completing valuable personal and work tasks such as (77%), information gathering on the web (67%) and social networking (54%).

What activity are you likely to do on your mobile device in these breaks during the day? [Slide 2/2] 10/20/ EMEA Overview: EMEA consumers use stretchy time to check the latest news (47%), personal tasks (42%) and keep on top of work (37%).

In life generally do you find switching between activities and tasks: 10/20/201515

In life generally do you find switching between activities and tasks: 10/20/ EMEA Overview: 91% of respondents said that they find such task switching enjoyable, stimulating or natural

I switch frequently between activities (select all that apply) 10/20/201517

I switch frequently between activities (select all that apply) 10/20/ EMEA Overview: People undertake task switching in everyday life (70%) and on their PC (66%) to very similar levels

On a scale of 1 – 10 (where 10 is completely agree and 1 is completely disagree) could you please indicate how you view your mobile device NB The below data collates responses from the 6-10 boxes, highlighting the positive response received 10/20/201519

On a scale of 1 – 10 (where 10 is completely agree and 1 is completely disagree) could you please indicate how you view your mobile device NB The below data collates responses from the 6-10 boxes, highlighting the positive response received 10/20/ EMEA Overview: 9 out of 10 people surveyed use their mobile device as a Communication tool

If your mobile device was taken away from you for a month how would you feel? 10/20/201521

If your mobile device was taken away from you for a month how would you feel? 10/20/ EMEA Overview: For nearly three in five people (57%) it is highly important and over half (52%) feel that they would be isolated without their mobile device

I can accomplish something useful on my mobile device in 5-10 minutes (assuming it is already turned on) 10/20/201523

I can accomplish something useful on my mobile device in 5-10 minutes (assuming it is already turned on) 10/20/ EMEA Overview: 93% believe that they can achieve something of importance on their PC in 5 minutes

My PC helps me to think creatively, it allows me to go in unplanned directions as my interest dictates 10/20/201525

My PC helps me to think creatively, it allows me to go in unplanned directions as my interest dictates 10/20/ EMEA Overview: 87% of EMEA consumers say that their PC allows them to follow their ideas in unplanned directions

My mobile device helps me to develop or maintain relationships with friends and family when time distance are an obstacle through social networking sites for example: 10/20/201527

My mobile device helps me to develop or maintain relationships with friends and family when time distance are an obstacle through social networking sites for example: 10/20/ EMEA Overview: 88% of EMEA consumers use their mobile device to help them develop or maintain relationships with family or friends

When first developing a friendship relationship with someone I use a social networking site to find out more about them 10/20/201529

When first developing a friendship relationship with someone I use a social networking site to find out more about them 10/20/ EMEA Overview: 59% use social networking to gain more information about a new contact

How important is it for you to be 'connected' on a daily basis i.e. to be able to go online to engage and communicate with friends communities interest groups? NB The below data collates responses from the 6-10 boxes, highlighting the positive response received 10/20/201531

How important is it for you to be 'connected' on a daily basis i.e. to be able to go online to engage and communicate with friends communities interest groups? NB The below data collates responses from the 6-10 boxes, highlighting the positive response received 10/20/ EMEA Overview: Four in five (79%) of the surveyed EMEA consumers state that it’s important (responses 6-10) for them to be connected to online communities and interest groups on a daily basis