June 2013 Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 9 minutes each day in June % (2 hrs 52 mins) of this viewing was live with the other 9% (17mins per day) time shifted. Total Viewing June 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers continue to be amongst the heaviest viewers watching on average 3 hours and 40 mins daily during June. Average Minutes Viewed Daily June 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Despite the massive growth in PVR ownership which is now at 54% People would still prefer to watch TV Live. Even amongst the younger audiences which show very little change year on year.. TV Viewing Live v Time shift Year on Year June 2013 v June 2012 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Sept % April %

TAM Ireland subscribing channels reached 85% of adults each week and 87% of housekeepers with kids. 83% of ABC1 adults viewed our channels each week. Weekly reach of TAM Ireland subscribing channels June 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Total Commercial Impacts June 2013 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day June 2013 AudienceAverage Number of Spots seen per Day Individuals 4+33 Adults Adults Adults Adults Adults Adults ABC127 Housekeepers43 HK with Kids34 Children17 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers May 2013 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 KELLOGGS COMPANY OF IRELAND 2 PROCTER & GAMBLE IRELAND 3 LOREAL 4 BSKYB 5 NESTLE IRELAND LTD 6 ROAD SAFET AUTHORITY 7 EIRCOM 8 RECKITT BENCKISER 9 UNILEVER IRELAND 10 NATIONAL LOTTERY IRELAND

Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ June 2013 Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National Sky Living +1Criminal Minds Sky AtlanticGame of Thrones Sky 2A League of their own MTVThe Valleys NickelodeonVictorious Nick JrBen and Holly’s Little Kingdom Nick ToonsSponge Bob Square Pants Comedy CentralFilm: Snatch Comedy Central +1Two and a Half Men Comedy Central ExtraThe Daily Show DiscoveryGold Rush E! EntertainmentKourtney and Kim take Miami UniversalLaw and Order Special Victims Unit At the RacesRaceday Live DaveMock The Week GoldMrs. Brown’s Boys AlibiTaggart SetantaInternational Friendly 2012/13 RTÉ OneRTE News: Nine O’Clock RTÉ One +1Fair City RTÉ TwoThe Sunday Game Live TV3Coronation St. 3eThe Graham Norton Show TG4The Foster & Allen Show UTVCoronation Street Channel 4The Million Pound Drop Live Channel 4+1Skint E4The Big Bang Theory E4+1The Big Bang Theory More 4The Good Wife Sky 1Modern Family Sky NewsSky Midnight News Sky Sports 1British & Irish Lions Tour - Live Sky sports 2British & Irish Lions Tour Live Sky Sports NewsSaturday Extra Sky LivingCriminal Minds