The Dawn of Mass Culture Section 16*4 pp

Preview Questions What leisure activities and sports became popular with Americans at the turn of the 20 th century? What new media technology led to the spread of mass culture? How did the growth of cities change the way in which goods were sold?

I. American Leisure Amusement Parks –Escape from city life –Ex: Coney Island, NY

I. American Leisure Bicycling Tennis

I. American Leisure Boxing Baseball –First World Series 1903 –Segregated leagues for African-Americans

II. The Spread of Mass Culture Pulitzer –New York World –Sensational headlines sell papers Hearst –New York Journal –Exaggerated and imaginary stories

II. The Spread of Mass Culture Fine Arts –Realism: Ashcan School –Public Libraries Popular Fiction –Realistic portrayal of American life –Mark Twain’s Huckleberry Finn

III. New Ways to Sell Goods Shopping Centers Department Stores –Marshall Field’s –Appeal to women Chain Stores –Woolworth’s –Low priced goods

Advertising –Increased newspaper and magazine ads –Billboards Catalogs and RFD –Montgomery Ward and Sears –Appeal to rural areas III. New Ways to Sell Goods