TELEVISION. What They Say About TV  “A vast wasteland.” Newton Minow  “In this country, television is used primarily as a narcotic to prepare people.

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Presentation transcript:

TELEVISION

What They Say About TV  “A vast wasteland.” Newton Minow  “In this country, television is used primarily as a narcotic to prepare people for the commercial.” Mark Frost  “[TV] trivializes everything. So there’s no more mystery, we’ve seen it all 50,000 times. And in order to make the boring interesting, everything is hyped.” David Chase

Before Television…  Radio begat TV  Telegraph  Wireless Telegraph

Before Television…  1 st Radio Broadcast

Before Television…  1920 –  1922 –  1923 –

Before Television…  1934 – Federal Communications Act Federal Communication Commission (FCC)

Before Television…   1950s

Television  “The medium is the message” Marshall McLuhan

Television  A medium where viewers make sense of it all  Performers in scale…

Television  Mix of 4 mediums:  A medium of personalities

History of Television  “Television”  Radio, TV share:

History of Television  1920s

History of Television  1927 – Philo T. Farnsworth

History of Television  1928  1932  1936

History of Television

 VHF  UHF

History of Television  1941 –  First sets:

History of Television  1946  1947 TV Sets

History of Television  1948  In most homes since mid 1950s

History of Television  1950s “Television Generation”  Advertising Revenue

Golden Ages  “Golden Age” I  “Golden Age” II  Affected all media

Color and Cable  1960s – color introduced

TV Statistics  On average:  1/3 of viewers zap

Television Ratings  Arbitron  Nielsen Media Research

Impact of Television  TV has immediate emotional impact on audience  Edutainment

McCarthyism

Kennedy Nixon Debate  1960 Presidential debates

Tobacco Advertising  1972

War Coverage  News coverage

War Coverage  1991  2003

News Programs  Gatekeeper  CNN  Typical newscast

Visual Design of News  What affects perception?  “Live”, amateur footage  “If it bleeds, it leads.”  Themes:

Fictional Programs  Programs moved from radio to TV

Fictional Programs  Fictional programs have:  Same experience as movies

Music Videos  Bridges sight and sound  Surrealism

Commercials  Primary function = generate response  Length

Commercials  Immediate involvement  Microdrama  Elements for analysis:

But What?  We feel TV should be something more - something better no one is sure what, though

Next Time…  Advertising, Marketing and Public Relations: A Practical Experiment Chapter 6

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