2013 RI CONVENTION STRENGTHENING ROTARY Jennifer Jones Paul Hydzik 25 June 2013

2013 RI CONVENTION Never Heard of Rotary Know Name Only Some Familiarity PUBLIC IMAGE SURVEY

2013 RI CONVENTION OPPORTUNITY NOT EARNING FULL CREDIT FOR OUR GOOD WORK Harder to reach our full potential

2013 RI CONVENTION Conducted 160+ interviews Analyzed 20,162 surveys Reviewed 400+ documents Zone Institutes Participated in 5 Obtained comprehensive feedback from Rotarians & prospects in 167 countries Visited 20 clubs and attended the 2012 International Convention

2013 RI CONVENTION OUR STRENGTHS DIFFERENTIATE US 1.A multidisciplinary perspective allows us to see challenges in ways others can’t 2.The ability to apply leadership and expertise to social issues 3.The passion and perseverance necessary for lasting change 4.Community impact on a global scale See differently Think differently Act responsibly Impact communities globally

2013 RI CONVENTION To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/professional recognition Development and training opportunities 10% 0% 30% 20% Why did you initially join Rotary? PRIMARY REASONS PEOPLE JOIN ROTARY…

2013 RI CONVENTION …ARE THE SAME REASONS THEY STAY ROTARIANS Why do you stay with Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/professional recognition Development and training opportunities 10% 0% 30% 20%

2013 RI CONVENTION IMPLICATIONS  Rotarians are responsible leaders –Define by mindset  Connecting always will be a driving force behind Rotary  Rotary creates community impact on a global scale

2013 RI CONVENTION PUT THESE FACTS TO WORK How do you: Find leadership roles for new members right from the start? Use service to create opportunities for prospects to connect? Look beyond title to a prospect’s mindset for membership potential?

2013 RI CONVENTION HOW DO YOU ANSWER? What is Rotary?

Um …

2013 RI CONVENTION JOIN LEADERS EXCHANGE IDEAS TAKE ACTION

2013 RI CONVENTION Rotary brings together the kind of people who step forward to take on important issues for local communities everywhere.

2013 RI CONVENTION “What is Rotary?”

2013 RI CONVENTION ROTARY’S COMMUNICATIONS

2013 RI CONVENTION 3 WAYS YOU CAN STRENGTHEN ROTARY 1. SHARE WHAT YOU LEARNED 2. LIVE THE BRAND…AND INSPIRE YOUR CLUB TO TRULY LIVE IT AS WELL 3. WORK TO IMPROVE MEMBER ENGAGEMENT.

2013 RI CONVENTION REMEMBER TWO WORDS ‘Community’ & ‘Connection’ This will help describe Rotary!

2013 RI CONVENTION BE A ROTARY CHAMPION