Everyone's Kids, Everyone Gives Webinar everyoneskids.o rg

Our Mission Razoo is crowdfunding for causes. Named for an Australian coin of little value on its own, until combined with many, Razoo powers small acts of giving that together change the world.

Overview Backgroun d Registratio n Page Setup

Backgroun d

What is Everyone's Kids, Everyone Gives?

Our Story Event Date - September 16, 2014 Born one year earlier at TED Conference Presented by a coalition of nonprofits and forprofits

Goals Mobilize hundreds of nonprofits, individual fundraisers, and donors in 24 hours Raise awareness through national PSA Bolster ongoing efforts to fight child sex trafficking in U.S.

What is Razoo?

Giving Day Facts Razoo is the national leader in million-dollar Giving Days Longest running, most tested platform $200M+ donations processed 1.2M nonprofits listed

Giving Day Facts 24-hour customer support for Giving Days Lowest rates: 4.9% per donation; no extra fees Hosting 25 Giving Days this season, including Everyone's Kids

Giving Day Results Valley Gives $2M; 20K donations LoveUT GiveUT $1.1M; 15K donations Milwaukee Match Day $3M; 9K donations

Registration

Rules

Is My Nonprofit Elligible? Must be 501c3 nonprofit in good standing with IRS Must create a project that directly contributes to fighting child sex trafficking in U.S. Can have operlapping mission (i.e. women's shelters, educational programs, domestic violence prevention,etc.) or work entirely on the issue

What About Individuals? Individuals are encouraged to create fundraising pages on behalf of a nonprofit Must be on behalf of a project that directly contributes to anti-child sex trafficking in U.S. Funds raised will be sent to nonprofit directly; no disbursments to individuals

How Do I Register? Everyoneskids.org Click 'Register' Complete the form confirmation sent within 2-3 business days That's it!

Page Setup

Create Your Page

Use Cause Setup Box 'Tell Your Story' Include suggested donation amounts Upload videos, images w/captions

Use Cause Setup Box Create a thank you message and video Display any event- specific matching grants Use 'Share' tab to post to social media

Tell Your Story What's your project's mission? How do you carry it out? What are the results? Use 'Edit' tab to write your full description Click green 'Save' button

Suggested Donations What impact will a donor's gift make? Highlight the value of a donor's investment in your project Set clear financial goals

Images and Videos Select a thumbnail image Use captions to create an engaging story Upload videos from YouTube or Vimeo only Images are powerful

Thank Your Donors Thank donors 2x > ask for donations Engage donors with a thoughtful note; ed with donor's tax receipt Upload thank you video for special touch

Share Your Page Use 'Share' tab to promote your page on social media Encourage social shares Use QR codes at live events

Manage Donations We you each time a donation is processed View donor information on 'Donations' tab; download report to Excel Donations released to nonprofits on: 10th of month (checks mailed); 10th and 25th (direct deposit)

Display a Matching Grant Match does not need to be completed on Razoo Orange X2 match icon appears on your page and in search results Tracks progress as donors give

Wrapping Up

Online Fundraising Tips Have clear goals and make clear asks Use quality images and videos Map out an Editorial Calendar to organize outreach Engage loyal supporters as fundraisers Be creative and think out-of-the-box Host a live event in your community on Sept 16th

Resources Nonprofit Toolkit: everyonegives.org everyonegives.org YouTube.com/RazooGiving support.razoo.com

Questions? m