Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International.

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Presentation transcript:

Rotary International Membership Donna McDonald Division Manager Membership Development Rotary International

1905 to Present

vs Worldwide As of 30 June 04 1,219,532 31,936 Clubs 674 New Clubs 17,276 Charter members As of 30 June 05 1,221,920+2,388.2% 32,403 Clubs New Clubs ,828 Charter members +1,552

Zone Year Trends ClubsMembers 30 June , June , June , June , June ,316

Zone Year Trends ClubsMembers 30 June June June June

Zone Year Trends Charter Clubs & Members ClubsMembers 30 June June June June

North America Charter Clubs & Members Research 1 July 2000 – 1 July 2004 ClubsMembers 390 9,869 North AmericaWorldwide 2% loss in clubs 9% loss 1% loss in members 10% loss Three year leveling off period Losses in clubs and member occur in the 2 nd & 3 rd year

Regional Breakdown 2000

Regional Breakdown 2005

Net Membership Activity Worldwide

Existing Rotary Club Activity Worldwide

Net vs Existing vs Charter Worldwide

Trends in North America

Trends in Latin America

Trends in Europe & Africa

Trends in Asia

What activity comprises total membership? Retention continues to be the greatest challenge New Members New Clubs

Retention Weekly Programs Involvement Projects Committees Social Functions Continuing Education Communication Other: Personal Benefits (WIFM)

Retention Club Assessment (Regular and action oriented) Member Satisfaction Projects (meet needs of members & community) Programs (meet need of members & relevancy) Retention Model (Who, How Long) Exit Interviews (Why)

New Members Club Survey & Assessment Community Demograhics Business & Professional community Identifying Prospective Members Prospective Member Education Responsibilities Cost New Member Orientation Public Relations & Public Awareness

Organizing New Clubs Accounted for RI Growth Organizing New Clubs: Where & Why Communities without a Rotary club Accommodate a different population Day or meeting time Must be mentored and supported

Organizing New Clubs

RI Resources Regional Rotary International Membership Coordinators (RRIMCs) Web based Prospective Member (new members) Referral (new members) Relocation (retention) Publications & videos Downloadable & Sales Rotary Basics (new & prospective members)

RI Resources Membership Best Practices (database) Surveys & Research (eventual database) E-Learning Center Public Relations

Membership Development Division Donna McDonald, Division Manager x3022 Jill Pohren, Manager, Comm. & Support x3236 Keren Braverman, Coordinator x3407 Chanda Rice, Coordinator x3435 Jennifer Deters, Manager, Systems & Research x5205 Jana Bodensteiner, Coordinator x5300 Christine Sanders, Coordinator x5371 Kristine Hartman, Assistant x5319