2013 – 2014 Highlights Olympic Peninsula Tourism Commission OPTC Tourism Summit October 22, 2014.

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Presentation transcript:

2013 – 2014 Highlights Olympic Peninsula Tourism Commission OPTC Tourism Summit October 22, 2014

Olympic Peninsula Tourism Commission Jefferson County Tourism Coordinating Council: A 15+ year, cooperative marketing partnership of 13 cities/regions in Clallam, Jefferson, Mason and Grays Harbor Counties, including: Neah Bay Chamber Lake Quinault Innkeepers Clallam County - OPVB Jefferson County West Jefferson County Port Ludlow Port Hadlock Clallam Bay/ Sekiu Forks Sequim Port Angeles Port Townsend Brinnon/Quilcene Shelton/Mason County

Visitor Information Centers Visitor Counts YTD Aug Dun Riv Ctr 4,741 Forks 25,935 Neah Bay 8,924 ODT 88,241 Pt Angeles 68,332 Pt Townsend 10,257 Quil/Brinnon 21,415 Quinault 27,852 Sequim 14,259 Shel/Mason 13,140

YTD September ,343, % Visitors to Olympic National Park

Olympic Peninsula Room Tax (YTD Sept. ‘14) $2,281, % WA Dept. of Revenue, YTD Sept Clallam, Jefferson, Grays Harbor, Mason Counties

Advertising

Co-op Advertising Washington State Travel Planner

Olympic Peninsula Travel Planner Distribution YTD August 2014 Individuals 12,808 Visitor Centers 22,580 Certified /Bulk 52,500

135,863 visits YTD September, 2014 WEBSITE

Social Media - Facebook 1. Visit Seattle 480, Visit Rainier 62, Olympic Peninsula 41, Yakima Valley 20, Tri-Cities, Washington 16,930 Washington Visitor Centers Facebook Pages

Consumer/ Opt-in: 16,133 Travel Industry Partners: 855 Concierge: 81 E-Newsletters

Familiarization Tours (Fams) Brand USA Tour Concierge DER Tour Germany France DER Tour

Fam Tour Results Imazine Magazine, Korea Circulation: 85,000 Cover story, Sept pages of 37 page spread covering: Lake Crescent Hoh Rain Forest Forks - Twilight Marymere Falls Ruby Beach Hurricane Ridge Pt. Wilson Lighthouse Lake Quinault Kalaloch

Individually, we are one drop. Together, we are an ocean. Ryunosuke Satoro