Bullseye / R&R Callout America interviews over 10,000 Country Radio listeners annually Sample is 50% Male / Female Country Respondents are 25 –54 years of age Distributed equally in 25-34, & Demos 70 % Preference One… Listen for a minimum of 1 hour daily 30% Preference Two… Listen to Country during the week Evenly distributed in 5 regions with 8 Markets per region 40 U.S. Markets with Monitored Country Radio Respondents are located randomly each week A respondent can be used once each 90 day period A respondent can be used up to 3 times annually, never closer than 90 days Bullseye conducts Local Callout in 30 + Markets Local Callout samples are NOT a part of National Callout

Bullseye / R&R CHR POP Callout America interviews over 8,000 Females annually These are Females 12 to 34 Respondents are from the Top 40 U.S. Markets 100% Respond positively to a CHR POP Musical Montage Respondents are randomly Located weekly Bullseye Conducts Local Callout in all formats Bullseye / R&R Callout America

Sample Statistical Reliability Profiles

The following questions were posed to Country Radio Listeners participating in the weekly Bullseye / R&R Callout America Sample during 2002 and Jan / Feb of All questions are based on samples with a minimum of 400 persons. Q & A

Who Is Listening? 62% Female 38% Male With a busier lifestyle, spending time on the internet, doing more things on the go, do you feel you are listening to the radio more, less or about the same over the last year?

WHERE do you most often listen to the radio? Who Is Listening?

Typically, WHEN do you most often listen to the radio? Who Is Listening? On a typical workday, WHERE are you when you most often listen to the radio?

Satisfaction Do you think your favorite Country radio station is fun & exciting, a source of entertainment, boring or you listen only to get the music? When you listen to your favorite Country radio station, how often do they play the songs you really like?

Satisfaction What about the newer singers and the songs they are singing…have they gotten better or worse over the last 2 years?

Satisfaction How do you feel about hearing songs from older artists such as The Judds, Ronnie Milsap, Eddie Rabbit, Tanya Tucker and other artists of that era and type on your favorite Country station?

Satisfaction When you think about your favorite Country station, what are some of the things they do or don’t do that you would change?

How do you think Country Music is doing overall…the music, singers, your favorite radio station, television shows, videos etc… compared to the last 5 years? Is it getting better or worse? Satisfaction

How important is it that your favorite Country station be actively involved in sensitive issues in the community like child abuse, pornography, spousal abuse etc… Issues

How important is it to you that your favorite radio station NOT use CRUDE language or engage in CRUDE behavior? Would you agree or disagree that radio personalities should be able to say whatever they please on the air?

Do you think “Hard Liquor/Whiskey” products should be advertised on the radio? Issues

Do you have access to the internet on a daily basis from home or work? Internet What is the primary reason other than work related activities that you log onto the internet?

Have you ever listened to a Country radio station on the internet for 30 minutes or more? Have you ever visited a Country Star’s web site? Internet

Did you watch the Major Music Awards Shows? Did you purchase any Christmas gifts this past year on the internet? Internet