1 Healthy Snacking Prepared for Buyer-

2 Healthy Snacking Agenda Produce and Snacking facts How Reichel Foods meets the needs of consumers Items and sizes Distribution recommendations

3 Produce is a $70B Industry Fresh-Cut –Packaged fresh-cut items are driving the growth –Fresh-cut is $15.9B segment 1 Up $5B or 46% in 6 years 2 Sliced Apples up 42% last year 3 – Since McDonalds started offering sliced apples, consumers are looking for it everywhere, including c-stores. Snacking –Snack Foods are a $30B industry, most growth coming from healthy items 4 Snacking is forecasted to increase 18.5% by Snack food industry grew 4% in sales in % of all meals are snacks 5 –63% of consumers are looking for a healthy snack 2 1.IFPA, IRI, AC Nielsen; 2007 estimated 2.FRESH CUT Jan Perishables Group 4.Information Resources 5.Progressive Grocer IRI

4 Dippin’ Stix Meet Your Needs Extended Shelf Life –Longest in the industry – Shelf life equals profit! Unique, attractive packaging –Sustainable printed film –True Single Serve for consumers on-the-go Premium Produce and Dips –69% of consumers will pay “a little extra” for better tasting fruits and vegetables 1 Retail allows for impulse purchases Brown Bagging for lunch is at an all time high since Merchandising tray and shelf talkers available. 1.PMA Consumer Perceptions on Flavor and Taste, April NPD Group, Port Washington, NY

5 Suggested distribution rank 2.75oz Dippin’ Stix 1.Apples w/Caramel –low fat –100 Calories 2.Carrots w/Ranch Dip 3.Apples w/Caramel & Nuts 4.Apples w/Yogurt Fruit Dip –low fat –90 calories 5.Apples w/Peanut Butter 6.Dill Pickle w/Bacon Ranch Dip –90 Calories 7.Carrots w/Lite Ranch –80 Calories

6 What’s new? Hummus single serve – available Fall 2009

7 Plan-o-gram suggestion SRP Dippin’ Stix $1.49