1. Simply BeveragesTM Single Serve Continues Strong Performance in Category & Convenience Retail
Selling Simply Single Serve meets the needs of “on the go” shoppers seeking a premium juice or juice drink
Did you know?
CR total juice & juice drink category is up 3.4% vs. prior year.1
Simply Beverages have grown 10% over the prior year in the CR chilled juice category versus the remainder of the category which grew 1%.2
Simply Orange® Pulp Free 13.5 fl. oz. is the #1 single serve chilled juice. Plus Simply Beverages has 4 of the top 6 chilled single serve SKUs in CR.1
Target audience
Juice and juice drink consumers that prefer a not-from-concentrate, fresh- squeezed taste.
Features & benefits
Made from premium, not-from-concentrate juices
Served in an iconic mini-carafe package
Available in 8 varieties: Orange, Lemonade, Lemonade w/ Raspberry, Orange w/ Mango, Cranberry Cocktail , Apple, Limeade & Orange w/ Calcium & Vitamin D.
How it Works:
Authorize a minimum of 2 Simply SKUs
Order Simply from your current food distributor
Merchandise Simply Beverages™ in your Cold Vault or Chilled Prepared Food Area
Offering Simply Single Serve will help you grow the Premium Juice category.
1 Nielsen, TTL US CR L52WE 1/18/ Nielsen, Total US CR Annual periods YE 2013
©2014 Simply Orange Juice Company

2. Flavors & UPCs Retail Price Target - $1.99
Simply Orange® Pulp Free
Simply Lemonade®
Simply Lemonade® w/ Raspberry
Simply Orange®
w/ Mango
Simply Cranberry® Cocktail
Simply Orange®
w/ Calcium & Vitamin D
Simply Limeade®
Simply Apple®
©2014 Simply Orange Juice Company