4. BRANDING DIRECT Salesforce Direct Mail Telemarketing Customer Service Representatives PERSONALIZED Personalized permission e-mail Personalized recommendations.

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Presentation transcript:

4. BRANDING DIRECT Salesforce Direct Mail Telemarketing Customer Service Representatives PERSONALIZED Personalized permission Personalized recommendations Personalized advertisements Personalized webpages Personalized e-commerce stores TRADITIONAL MASS MARKETING TV Radio Print Billboards GENERAL APPROACHES Banner ads Viral marketing Online Transaction Customer Information

4. BRANDING Step of Branding Process (Value Cluster) Step 1: Clearly Define the Brand Audience Target customers include (potentially) any university students, high school students, colleagues, married people, children, business staff. Targeting on special day such as birthday, graduation, circumcision, anniversary, wedding, party, new home or office, christmas etc. Step 2: Understand the Target Customer Anniversaries or some special dates begun getting important everyday All people are working really busy, so our target area expands everyday. Our first targeted customer are young people, because of the ratio of use internet.

4. BRANDING Step 3: Identify Key Leverage Points in Customer Experience Available Price Conditions İndividual user interface Lower delivery time Step 4: Continually Monitor Competitors No existing competitors Possible to arise iterative competitors Following proactive strategy Step 5: Design Compelling and Complete Brand Intent Our company is not just about gift Our design allows social communication on website. Opportunity to see the comment of your friends such as like or dislike Completing own brand intend.

4. BRANDING Step of Branding Process (Integrated Campaign) Step 6: Execute with Integrity The message of the wuw.com brand is trustworthines its express delivery. Step 7: Be Consistent over Time Initial branding message, everytime “what u want” Step 8: Establish Feedback Systems Rigorously tested site and message effectiveness with focus groups. Step 9: Be Opportunistic Establishing wuw.com brand over a number of different media, including Web, Tv, Radio, print, .

4. BRANDING Step 10: Invest and Be Patient Investing a large percentage of the company budget in sales and marketing activities – patiently waiting to become profitable, even with a market that currently demands profitability.