Queensland Association of School Registrars National Conference September 2015

Parents More discerning (and demanding) Have more choice Considering schooling options earlier Looking for the highest SES at the lowest cost

Number of School Waiting List Students Registered On (%) Students Registered on a Waiting List, by Number of School Waiting Lists Students Registered on (%)

Sources of Information Accessed by Parents When Considering School Selection (% of citations)

Most Influential Information Sources Leading Parents to Seriously Consider a Particular School

Usefulness of School Visits, School Website and School Printed Information

Number of School Visited (%)Relative Importance of people to meet at a School Visit

Number of School Websites Visited (%) Number of Schools Parents Gained Printed Information From (%)

What Parents Want 2015 Third in a series: 2014/2015; 2010/2011; 2006/2007 Trend Data - Same or Similar Responses over time Most Important Factors: Preparation for student to fulfil potential in later life Good discipline Encouragement of a responsible attitude to school work High quality of teachers Teaching methods/philosophy Most Influential Sources of Information: Family, friends and colleagues Other parents with children at the school (followed by school website & school open day) School visits also important, 83% visit prior to deciding

Destination of Future Students – Parents With Children Under School-age (%)

Continuing Students – Proportion of Parents Who Consider Changing Schools (%) Parents Who Considered a School Change – Reason (%)

Word association – ‘Public Schools’ v ‘Independent/Private Schools’ ‘Expensive’ is overwhelmingly the most top of mind association with Independent/Private Schools SOURCE : QA2. ‘Public Schools’ is a term some people use to describe those schools that are managed and funded by the State Government. What words or phrases come to mind when you think of Public Schools? QA3. ‘Independent/Private Schools’ is a term some people use to describe schools that are not managed by governments. What words or phrases come to mind when you think of Independent Private Schools? BASE: All respondents (QLD n=555; WA n=393) Words/Phrases associated with Public Schools (Word Cloud) Words/Phrases associated with Independent/Private Schools (Word Cloud)

Statement Australia Total Agreed Queensland Total Agreed Parents have a right to choose where their children go to school and have them educated according to their beliefs and values 9395 In general I support independent or private schools72 Statement Australia Total Disagree Queensland Total Disagree Independent schools should not receive any financial support from State or Federal governments 7073 Most parents of children in independent or private schools are wealthy6764 Government schools promote the common good, tolerance and respect for difference whereas private schools fragment society and encourage discrimination 7170

It is better for the Community that there are Independent Schools

Agreement ratings Those with household incomes greater than $100K are more likely than others to agree the reputation of Independent schools is stronger than IPS and that, if they could, they would still send their child to an independent school <$70,000$70 - $100,000$100,000+ Independent Public Schools are basically the same as other government schools Greater independence makes Independent Public Schools an attractive option The teachers at Independent Public Schools are/will be as good as private schools I am more likely to send my child to an Independent Public School than an Independent/Private School Independent/Private schools will still be a better option for my child than an Independent Public School Independent/Private Schools will always offer higher quality education than Independent Public Schools The cost of Independent/Private School education makes Independent Public Schools a real option I expect greater student discipline from an Independent Public School than other government schools All public schools will eventually become Independent Public Schools Eventually there will be a push to charge parents to send their children to Independent Public Schools There are other benefits offered by Independent/Private schools that make them a better option than Independent Public Schools The reputation of Independent/Private Schools is stronger than Independent Public Schools If I could, I would still send my child to an Independent/Private school SOURCE : QA8. Below are a number of statements that some people have made about Independent Public Schools. Please read each statement and rate how strongly you agree or disagree [SCALE OF 0 (DISAGREE STRONGLY) TO 10 (AGREE STRONGLY)]. BASE: QLD respondents (<$70,000 n=230; $70 - $100,000 n=127; $100,000+ n=198) Agreement with Statements amongst Queensland Parents by Household Income (Mean Rating)

Clear Impression on What Differentiates an Independent School Autonomous High standard of education & teaching Academic performance Disciplined environment Quality facilities Good reputation Offering opportunities Continue to support these key differentiating factors, through your marketing and communication activities to counter interest in the IPS offer.

Primary School Selection Drivers (Prompted) 4 Most Important Drivers Education Quality Teacher Quality School Values Disciplined environment Independent primary schools should consistently communicate their strengths in education and teacher quality as well as the values that underpin their school and disciplined nature of the environment to drive consideration of their offer.

Factors considered when selecting a primary school – Unprompted Convenience of location/Proximity to home were the main reasons provided for primary school selection SOURCE : QP5. For what reason or reasons did you decide to send your child to that primary school? BASE: Those who have a child enrolled in primary school (QLD n=298; WA n=229) Factors considered when selecting a primary school - unprompted (%)

Secondary School Selection Drivers (Prompted) 4 Most Important Drivers Education Quality Teacher Quality Academic Benefits Performance Disciplined environment Independent secondary schools should consistently communicate their strengths in education and teacher quality as well as the academic benefits enrolment at the school offers and the disciplined nature of the environment to drive consideration of their offer.

Factors considered when selecting a secondary school - Unprompted While convenience remains important in selecting a secondary school, academic benefits and the school’s reputation appear to increase in relevance SOURCE : QS5. For what reason or reasons did you decide to send your child to that secondary school? BASE: Those who have a child enrolled in secondary school (QLD n=255; WA n=172) Factors considered when selecting a secondary school - unprompted (%)

Full-time enrolment growth by sector

Share of full-time enrolments at all levels by sector and state 2014

Share of full-time enrolments at primary level by sector and state 2014

Share of full-time enrolments at secondary level by sector and state 2014

Queensland FTE enrolment growth by sector (1996 – 2014)

Independent Sector Enrolment Projections

Queensland Independent Sector – Full Time Enrolments February 2015 First year of secondary intake in 2015 – 10,473 This is the lowest first year of secondary intake in the period 2010 to 2015 YearPrepY1Y2Y3Y4Y5Y6Y7Y8Y9Y10Y11Y ,3046,4436,0365,1836,5936,8627,1968,13510,83410,52310,36110,2959, ,6906,4806,5046,2545,4826,8947,4538,21210,83910,77410,38210,4269, ,0666,9076,6496,8226,7415,8497,6208,77110,95810,93110,75110,56110, ,3127,2397,0476,9327,1747,2296,4478,83511,32510,87210,89610,89910, ,4407,3397,3517,2817,3757,6757,7867,26811,00911,21210,80711,02910, ,5507,3117,3767,4877,6657,8438,05510,4738,46310,80611,10311,04510,645 Total FTE – 117,296

Transfer of Year 7 to Secondary Percentage Change in Enrolments Queensland Schools by Sector

FFPOS – Australian Schools

Overseas Student Enrolments,

Queensland Births Baby Boom

Interstate Migration Flows

Net Overseas Migration

Long run perspective

Queensland Economic Growth

For further information: David Robertson Executive Director Independent Schools Queensland