Kiss 94.1 is part of the Cumulus Broadcasting Group Cumulus owns and operates FM and AM radio station clusters serving mid- size markets throughout the.

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Presentation transcript:

Kiss 94.1 is part of the Cumulus Broadcasting Group Cumulus owns and operates FM and AM radio station clusters serving mid- size markets throughout the United States Will very soon own and operate a total of 310 stations in 61 U.S. markets Cumulus Media Inc. has 5 radio stations in this market Kiss 94.1 WGNI Coast 97.3 WWQQ WAAV 980AM

Kiss 94 call letters: WKXS-FM Cumulus calls format Urban Contemporary Target Audience maybe Emphasis probably on age 25+ Website has lots of local news and events

9am-10am Time Breakdown - 14 minutes of commercials -19 minutes of The Tom Joyner Morning Show - 10 minutes of news - 17 minutes of songs (4 songs) - 30 seconds of complete silence They played a Bobby Brown song (don’t be cruel), a Chris Brown song (Yo {excuse me miss}), and two songs that I could not identify. They had very unusual, repetitive commercials Only 2 self promotion commercials.

9am-10am Tom Joyner Morning Show It is based out of Dallas, Texas. 7 stations in North Carolina use this morning show. Show consisted of Tom, Ms. Dupree (psychic), and a guy named Jay Show consisted of people calling in and telling Ms. Dupree a situation they are in and she would predict what is going to happen. Call in contest that had had people listen for 3 lucky numbers. Then they gave you the chance to be the 10 th caller to win $1000. They discussed funny, current news headlines. (separate from their actual news segment, of which they called infotainment)

52 minutes of music 4 minutes of ads 4 minutes of promoting Kiss 94 11am-12pm

5pm-6pm 5 o’ clock Flashback 49 minutes of 70’s & 80’s R&B music Kurtis Blow Temptations Michael Jackson Jonny Kemp Howard Johnson Sade (and more) 5 minutes of commercials Local HS Step Team Contest Stevenson Honda City Trends BB&T Rosemont Diamond Shiraz Wine 2 minutes of self promotion commercials 4 station promotion song introductions