Www.circleofasia.com Your Online Travel Consultant.

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Presentation transcript:

Your Online Travel Consultant

Your Online Travel Consultant An Online Travel Consultant Chankit Yongpiyakul General Manager, Circle Of Asia Limited UNCTAD - UNESCAP e-Commerce Strategies for Development November 21, 2002

Your Online Travel Consultant The Vision A Joint Venture between ICT and Travel industries New travel business idea: online travel consultant, targeting sophisticated travelers Internet is the major channel

Your Online Travel Consultant The Business Model Target Markets – Individual Travelers and Small Groups Internet-based Travel Consultant – Custom Trips – All Major Destinations in Asia

Your Online Travel Consultant

Your Online Travel Consultant The Challenges How to make Circle Of Asia visible to our target audience and get them to visit our website How to get our visitors to use our services How to gain our prospect’s confidence in paying for the service online Solution : building a credible brand

Your Online Travel Consultant Focused Content Destination Guides: honest and precise Featured Stories: travel ideas Photo Gallery: lively, up-to-date

Your Online Travel Consultant Marketing Online Marketing – Try Everything – Learn from your own experiences Offline Marketing Branding, not just Selling

Your Online Travel Consultant Travel Consultants Human at the other end of the line Honest, professional, and helpful Free Community Services

Your Online Travel Consultant Thank You