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2 Public relations OR ‟ ” being really nice to the people that matter

3 advertising and promotion telling people about your product so that, hopefully, they buy it or use it as you want them to =

4 relationshi p public relations maintaining a positiv e with your public s regularl y

5 public relations doing good things and making sure you tell people about them “ ”

6 public relations press releases media kits

7 public s the people we interact with as we do our stuff the general public our fans journalists radio people clients eg promoters, venues other bands “the industry” government/fundin g bodies

8 public s the people we interact with as we do our stuff the general public our fans journalists radio people clients eg promoters, venues other bands “the industry” government/fundin g bodies our publics have different needs and tastes so it makes sense to deal with them in different ways we might write a longer press release for newspapers than radio or include more audio and fewer photo images in our radio media kit it’s more work but it can mean we’re much more effective

9 press release or “media” release = to get us coverage in newspapers or magazines, or on TV or radio use our media release to write an article or mention us in a program stimulus to organise an interview

10 press release or “media” release proscons editorial seen by the public as ‘unbiased’ we can influence what goes in the coverage we don’t have to pay for it material might not be used as we want (or not at all) we don’t have a lot of control over timing as opposed to straight advertising

11 press release or “media” release as opposed to straight advertising it’s possible to do a mixture of both ‘pays for plays’ in radio paid ads get your write up in free press

12 press release or “media” release what should be in a good media release? clear contact info the date of writing, and when it should be released - journos usually honour this the origin of the release - where and whom it’s from a quote a catchy, memorable headline a stunning first paragraph some bio info information

13 press release or “media” release what should be in a good media release? clear contact info the date of writing, and when it should be released - journos usually honour this the origin of the release - where and whom it’s from a quote a catchy, memorable headline a stunning first paragraph some bio info information the Five Ws: Who What Where Why When } all the info you need to understand what the release is about (and to make you want to read on…)

14 language you use clear short sentences no hyperbole - people see through it don’t be tempted to use big words and long sentences to sound posh don’t use fancy fonts readabl e tailored to your target ‘public’

15 big following in their home town their debut single, self released, sold well new single, Cabbage Days, coming out on 19 November target demo: 18-30, mainly male ‘free-wheeling, indi pop’ in groups: plan a press release for Dirty Flirty remember what we’ve been talking about: language who is it for? killer first paragraph contact details info, bio etc

16 the Press Kit a goody bag we can send out to members of the media high-resolution photographs biographies audio examples video if applicable a media release tailored for the right ‘public’

17 the Press Kit you can now do a press kit online known as an Electronic Press Kit or EPK more about that next week

18 the Press Kit audio formats MP3WAV compressed to a smaller file size good for ing lower sound quality full sound quality no compression to much larger file size not really able if you’re promoting a band with bags of personality, why not send an audio example of them being interviewed to a radio station?

19 the Press Kit biographies words (half a page) maximum. People won’t read more than that avoid hyperbole especially for new bands best stuff first killer opening paragraph same language rules as media release

20 the terrors of photo resolution

21 back in the old days... (before you were born) a photograph’s resolution was measured in how well it prints “print quality” = 300dpi or higher “dots per inch”

22 1 inch 300 dots 1 inch

23 dots per inch... ?...sends you dotty the resolution depends on the size of what you’re trying to print

24 A2 A4 Dimensions of A2 twice the size of A4 297mm 210mm 594m m 420mm

25 1 inch 150 dots 1 inch = not as sharp

26 So…. a lower print resolution restricts the size of image you can print before it starts looking fuzzy

27 Now that we use digital photography and images we talk about pixels per inch instead but the same rules apply pixels on the pixie

28 How megapixels in digital photography translates into print sizes