Comm 233 BOOKS Mass Media Technological Basis Print Technology Books, Newspapers, Magazines Electronic Technology Records, Radio, Television, World Wide.

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Comm 233 BOOKS

Mass Media Technological Basis Print Technology Books, Newspapers, Magazines Electronic Technology Records, Radio, Television, World Wide Web Chemical Technology Movies, Photography

The E-P-S Curve Elite Audiences Popular Audiences Specialized Audiences

ElitePopularSpecialized Size of Audience of a given message E-P-S Curve

ElitePopularSpecialized Size of Audience of a given message Literacy Poverty E-P-S Curve

ElitePopularSpecialized Size of Audience of a given message Literacy Poverty Higher education Affluence Leisure time Population size E-P-S Curve

ElitePopularSpecialized Size of Audience of a given message Literacy Poverty Higher education Affluence Leisure time Population size E-P-S Curve

ElitePopularSpecialized Size of Audience of a given message Literacy Poverty Higher education Affluence Leisure time Population size E-P-S Curve

ElitePopularSpecialized Size of Audience of a given message Literacy Poverty Higher education Affluence Leisure time Population size E-P-S Curve

Growth of Literary Culture Scribal Culture “Lecture” System of Education Prior Restraint

Books and Social Change Elite Dominance of Cultural Norms Paperbacks Reflecting Social and Economic Change Dime Novel Democratization of Knowledge

Supplying the Audience’s Demand Markets and Processes in the Book Industry Textbooks The Trade Market: Fiction & Nonfiction

Marketing of books Mass marketing and promotion Retail chain stores Ad campaigns Point-of-purchase displays Subsidiary rights Adaptations for additional markets Examples: Movie rights Book club editions Paperback editions

Trends and Innovations Electronic Publishing Audiobooks Multimedia Products Superstores Content is Key

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