1. What is the role of a free press in a democratic society?
Why does it have special protection under the constitution?
Does that protection in turn require any special efforts on the part of the press?

2. Chapter 10
BOOKS

3. How did the printing press cause a SOCIAL and CULTURAL TRANSFORMATION?

4. 19th century innovations turn books into mass media
introduction of linotype machines
offset lithography
introduction of affordable paperback books printed on cheaper paper
And this led to . . .

5. Changes in the culture rapid spread of knowledge and literacy
emergence of middle class and new professions
emergence of compulsory education of masses
emergence of women’s market for books

6. The Segmented Book Market
Trade Books (adult and juvenile)
Professional Books
Textbooks
Mass-Market Paperbacks
Religious Books
Reference Books
University Press Books
[Comic Books]

7. Issues in Bookselling
media trend toward large corporate chain ownership
chains and superstores threaten small, specialized independent book shops
specialized niches for independents: e.g. used and rare books
phenomenal rise of online bookstores
use of books as marketing devices

8. Parallels in the development of print forms of mass media
What do books, magazines, and newspapers have in common?
How do they differ?

9. Is reading obsolete?
Let’s try to answer that question with the empirical information of our own experience.