“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Oracle Demantra’s Solution Solution Components Shankar Saikia Sales Consultant

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Topics Solution Overview How does it help my business ? Components What does each do?

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Shape Demand Understand Demand Respond to Demand Plan for Demand Demand Management Trade Promotion Management Trade Promotion Management Real-Time Sales and Operations Planning Business Process Platform Demantra’s End-to-End Solution

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Oracle Demantra Statistical forecasting Causal factors New product introduction Reporting & analysis Collaboration Platform - alerts & exceptions Unlimited Hierarchies, Dimensions, Levels and Attributes Mixed/Multiple Demand Signals Demand Management

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Measure Performance Forecast Accuracy

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”  Offline Capabilities  Oracle Demantra anywhere – pure html view  Fpos/Fsum – Supply Chain functions in Series  Bayesian Collaboration*  Dynamic Open Link to Excel and other BI tools  Consensus Planning  CPFR ® Oracle Demantra DM Real-Time Sales and Operations Planning

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Collaborative Portal Integrated, Configurable KPI’s Real-time Alerts, Exceptions & Workflow messages Advanced Worksheet tools

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Oracle Demantra Advanced Statistical Engine Capability and Reporting Computation and Display of Individual causal contribution Impact Analysis of events Cross-correlative Analysis Attribute based forecasting Promotion/Sales Calendarization Nodal Tuning Unlimited Causals NPI - Shape modeling and alignment Additional and improved forecasting models Advanced reporting (Gantt charts for Deals, Trade, Promo, Price breaks etc.) Advanced Forecasting and Demand Modeling

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Bayesian-Markov Modeling vs. Best Fit Approaches Source: Demantra CPG customer SKU Mean Absolute Percentage Error

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”  Create/Copy and Plan promotions  Compute and display decomposition of lifts, halo and cannibalization effects  Analyze &display promotion effectiveness  Statistically calculate baseline forecast  Do scenario evaluation against profitability, quota, and allocated budget Oracle Demantra Predictive Trade Planning

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”  Suggest optimum promotions to maximize ROI, Volumes or Revenue based on constraints and goals Oracle Demantra Trade Promotion Optimization

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”  Reconcile deductions and payments with proof of performance from your customer (retailer) per promotion terms  Administrate reconciliation of settlements Oracle Demantra Deductions and Settlements Management

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Solution Comparisons

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Vtech VTech is a global provider of corded and cordless, telephones, electronic learning products and contract manufacturing services  Challenge – Improve service levels and on-shelf availability with big box retailers in order to increase revenues, while keeping inventory levels and minimizing logistics costs  Strategy – Implement a consumer driven planning process with retailers to reach a one- number plan using POS data and retailer merchandising schedules  Solution – Real-time Sales & Operations planning  Results – Rapid time-to-benefit with implementation in 90 days – Increased order fill rate from 55% to over 95% – Increased inventory turns from 3x to 6x per year – Reduced retail compliance fines by 85% – Reduced logistics costs by 65% – Reduced price protection claims by 40%

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Medical Devices Media & Entertainment Consumer Packaged Goods Quick Serve Restaurants Consumer Durables Demantra’s Customers

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Summary  6 components in solution  Demand/Sales Forecasting  Trade Promotions Management