FROM IMAGES TO ANSWERS Media Cybernetics 2005 OLA Distributor Meeting Punta Cana, May 2005

About Media Cybernetics, Inc. 10 Offices Worldwide –USA (Silver Spring, San Diego, Boston, Pittsburgh) –Leiden, The Netherlands –Wokingham, England, United Kingdom –Goettingham, Germany –Singapore, Republic of Singapore –Tokyo, Japan –Shanghai, China More than 160 Worldwide Dealers More than 30 Value-Added Resellers More than 20 OEMs

About Media Cybernetics, Inc.

Roper Industries, Inc –(NYSE Symbol ROP) –Web Site –23 Companies in Four Divisions (More Acquisitions Coming) –2003 Sales of $657MM (7% Growth over 2002) –2004 Sales so far of $693MM (guidance range $ MM for 2004) –Divisions: Energy Systems and Controls (21%) Industrial Technology (27%) Instrumentation (28%) Scientific and Industrial Imaging (24%) Scientific & Industrial Imaging Group –Media Cybernetics (Analysis Software) –Acton Instruments (Spectroscopy Hardware) –Gatan (SEM, TEM Equipment) –Photometrics (Scientific-Grade Cameras) –Princeton Instruments (Scientific-Grade Cameras & Equipment) –QImaging (Scientific-Grade Cameras) –Redlake (Very High-Speed Cameras)

About Media Cybernetics, Inc. in Latin America 10% of our World wide dealers are in Latin America 10% of our international sales (non- US) comes from Latin America Dedicated sales support for Latin America Technical support person (Spanish speaking)

Media Cybernetics Latin American Business Plan Customers –Addressing the needs of our existing and new imaging customers Provide Applications –Provide Applications instead of Tools Sales Process –Develop Sales process that supports both high-end and low-end system sales.

Understanding our customers

Getting closer with our customers Lead follow-up Web-ex seminars Imaging seminar in Brazil/Mexico Application notes in Spanish on new Web-site

Markets coverage Life Science and Research (70% of Media Cybernetics sales) –Dynamic process –Flexible Industrial and Engineering (30% of Media Cybernetics sales) –Structured process –Turn key solutions

Products Coverage Image Acquisition Image Analysis Information Publishing Basic (70%) Evo LC/MPIPE/IPDReport Intermediate (25%) Evo VFIPP/IPP MC QED Image IQBase Advanced (10 %) Hama/EXiIPP AMS QED InVivo IQStudio

Analytical Applications and Services Media Cybernetics Products speeds image acquisition and analysis for end-users, including engineers, researchers, analysts and other information workers and managers. Faster Insight: Image Pro features interactive visual image analysis that speeds time to insights. Ease of Use: Image Pro features easy-to-use, image acquisition that facilitates image gathering. Best Practices: Image Pro captures best practices for image analysis and distributes them to users at all experience levels.

Provide Applications Count Size Extended Depth of Field Multi Dimensional Image Acquisition

Selling as a team Customers Dealers OLA Media CyberneticsPartners

Dealer Organization Image Acquisition Image Analysis Information Publishing Basic (70%) Complete sales team Intermediate (25%) Advanced Sales team Advanced (10 %) Imaging Specialist

Sales training based around packages Image Acquisition Image Analysis Information Publishing Basic (70%) Web-ex Articles Web-ex Articles Web-ex Articles Intermediate (25%) Training US Silver Spring- Miami Advanced (10 %) Training Brazil-Chile- Mexico

Roadmap Lead Assignment and followup (Media calls to get information, dealer follows up) Dealer support process for 3 product levels (Basic, Medium and Advanced) Dealer structure definition (group) Media Cybernetics focus group Focus on specific dealer training schedules to build dealer’s imaging knowledge. Improve feedback from channel manager to headquarters Closer relationship with dealers again Imaging seminars in Brazil/Chile and Mexico Close contact with OLA and further training and channel support for Laz, Carmen and Guiermo

Silver Spring, MD (Headquarters) Offices in: Boston, MA, Pittsburgh, PA & San Diego, CA Leiden, The Netherlands Goettingen, Germany Wokingham, United Kingdom Singapore, Republic of Singapore Tokyo, Japan Shanghai, China