EWEB EWEB Commercial Staff (personal contact, phone, ) News Letters Direct Mailing Press Releases Bill Enclosures Word of mouth Contractor Allies Equipment Distributors Contractor Trainings April 25, 2007 Commercial Marketing Vectors

2 Energy Services Site Audits Custom analysis track Standard Rebate Track Commissioning New Construction Retrofit AMR/Interval Data

3 After Contact Materials Program literature - Steps Letter reports Incentive Offer or Rebate Coupons Economic Analysis Include other funding Opportunities BETC, ETO, Loans, other Product literature Web Links

4 A Recent Marketing Experience Food Service Industry Pre-rinse sprayers – Free installation Contracting or out-sourcing Direct Mailing ing to institutional customers (leveraging personal contacts) Phone calls – follow-up to Press Release Radio Spots – 2 local stations

5 A Recent Marketing Experience – Cont’d Tracking – Who, What, Where, When Approx. 1,000 letters = 86 installations Leveraging for other opportunities in the Food Service Sector Using the pre-rinse sprayer to open the door for other opportunities What rebates are other Organizations offering? Energy Star Rated Equipment (specifications) National Branding

6 A Recent Marketing Experience – Cont’d Current Rebate list of Food Service Equipment – began Jan 1, 2007 = 3 businesses – word of mouth only Follow-up – on the To Do List Direct mailing – Thank you and did you know? Include Current Rebate list Expand Rebate list Are there other specifications to leverage? Consortium for Energy Efficiency (CEE) Ice Makers, Glass-door reach in, others?