Ontario Sport Tourism Action Plan

Phase I Background Development April 3, 2003 (Ottawa) Presentations by Municipalities and Tourism Organizations regarding current sport tourism efforts, barriers, issues and challenges to development Consolidation of “State of the Industry Overview” and development themes

Phase I Background Development April 3, 2003 (cont.) Agreement to meet again on May 9 th at Ontario Sport Leadership conference Draft Action Plan to be circulated before May 9 th meeting

Phase II Organization May 9, 2003 (Markham) Review April 3 work (Key Goals) Introduce draft action plan; review and comment; Achieve consensus on Ontario Stakeholder group organization Identify working groups and agree to next steps

Phase III Implementation Organize regular stakeholder communication Create regular report mechanism and accountability for working groups Implement Action Plan!

Action Plan Goals Industry Competitiveness and Coordination Education and Training Government Regulation Infrastructure requirements Research and Data Collection Benefit Evaluation Implement Action Plan

Education & Training Post Secondary Teaching package Service Quality Improvement Quality of event staff improvement Volunteer recruitment, training and recognition

Regulatory Issues Improve coordination between event organizers and government agencies to effectively address regulatory requirements

Infrastructure Number Quality Strategic

Benefits Evaluation Evaluation models Appropriate Financially accessible

Research & Data Collection Information Quantity Quality Scope

Industry Competitiveness and Coordination Provincial organizing body Communication plan Community mobilization Quality of Ontario bids Municipal sport tourism plan development Event quality improvement Marketing

Industry Coordination

Working Groups Education & Training Research, Data Collection and Benefit Evaluation Marketing/Industry Competitiveness Communication