Roger Gleeson Sr. Account Executive P: 925.425.5043 ON-THE-GO.

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Presentation transcript:

Roger Gleeson Sr. Account Executive P: ON-THE-GO

Format Hometown Adult Contemporary Target Audience = Adults AM- 9AM Hometown Mornings Wayne & Jaimee 9AM – 12PM Early Middays with Jaimee Lee 12PM – 2PM Middays with Jim Hampton 2PM – 7PM Afternoon Drive with Mark Davis

KKIQ Primary Area Pleasanton/Dublin 112,000 Livermore 81,700 Tracy 74,100 Brentwood / Oakley 61,700 Castro Valley 57,262 San Ramon 52,400 Unincorporated 52,400 Total Population 491,562

*Weekly Cume. PPM Arbitron

51.2% Female 48.8% Male Our listeners are…  Employed = 70.2%  Homeowners = 72.9%  $75k+ Annual Income = 51.4% *Scarborough Data Age Levels Household Income

1950 Today Radio reaches 93% of all adults 18+ EACH WEEK! 222,921,000 People over 2 hours a day! Source: March 2014 RADAR® 120 National Radio Listening Report Mon- Sun 12A-12A persons 12+ Radio continues to be a “BIG Three”

Source: Gfk MRI, Spring 2013 survey. 1)Reinforcing the message to heavy consumers reached by the Internet campaigns 2) Expanding the total reach of the campaign by delivering lighter Internet users

Partnership with Ipsos/OTX after exposure to the radio campaign +51% Increase in Search +51% Increase in Search ….the Katz Radio Group has measured a lift in motivation for Brand Search over 51 client ads

Note: AM/FM Radio includes radio station streaming and HD Radio; Internet excludes ; Mobile internet includes internet usage via PC, mobile, tablet, and eReader Online campaigns are a SUPPLEMENT to Radio, not a SUBSTITUTE! Source: USA TouchPoints