Vital 3.0 Assessing Needs WELCOME

Strategic Planning Steps 1. Establish a Mission Statement 2. Assess and Summarize Key Needs 3. Determine Focus Result Areas 4. Establish Goals 5. Develop Action Plans

Steps to Assessing Needs 1. Determine who you need to listen to (your key audiences or stakeholders). 2.Determine what we need to know from each audience. 3. Determine the optimal assessment methods 4. Develop an action plan 5. Conduct assessments 6. Summarize assessment needs

Determining Key Audiences 1.Brainstorm 2.Narrow your audiences –Time –Resources

Assessment Methods 1.Secondary research 2.Primary research –Quantitative –Qualitative

Quantitative Methods Tells you how many people think, feel, or behave in a particular manner. Gathered survey Telephone survey Mailed survey Online survey (

Qualitative Methods Tells you why people think, feel, or behave in a particular manner. Interview Focus Group Town Hall Gathering

Deciding What Information You Need What problem are you trying to solve? What new information do you need to solve it? Brainstorm Narrow the most important information Construct questions that help you specifically arrive at the information needed

Conducting A Focus Group Focus groups are directed small group discussions that help surface qualitative information (why people think, feel, or behave in a certain manner). Identify specific audience criteria Develop a list of potential participants Contact potential participants and promote gathering Develop 8 to 12 questions Select a neutral facilitator Record the session (audio) Make transcript files Summarize the findings