Privileged and Confidential General –What do we most need to be more successful? Clear goals? Clear priorities? Identification of challenges? Organizational changes that address those challenges? Technology / control –If PlayStation is a “hero” / priority platform, are there challenges that need to be addressed with regard to control of PlayStation services, firmware, client development, etc. –Do we have a plan for apps Content –How do we best manage content initiatives and engage the content Cos. Organization –General description of organization and responsibilities –How do we address the trade-offs between content resources close to content cos. (credible, near expertise) vs. in service co (better able to translate content into service) Economics of current services –What direct costs keep services from being profitable today –What level of marketing budget moves the needle Current initiatives –Who can help us model a VOD uplift for Crackle+ –Can we launch UV in-time to support titles in June Questions 0

Privileged and Confidential STRATEGIC CONSIDERATIONS 1

Privileged and Confidential –Differentiated content –Marketing Fundamentals 2 Acquire CustomersRetain/Monetize Execution –Goals –Priorities –Success on one platform and territory first, then broaden –Integrated service offering across Music, Video, Games –Each offering is fully competitive (music competitive with Spotify) –Killer UI (competitive with XBOX)

Privileged and Confidential Customer Acquisition Free / easy to discover content for customer acquisition Increased marketing spend –Incorporation in Electronics TV ads –Increased SNEI budget –Increased support by SPE, SME, SCE Monetization Improved underlying services to capitalize on and monetize newly acquired customers Improved User Interface –Single promotional “landing page” with clearly highlighted content for Music, Video, Games 3 rd party services on PlayStation behind a pay wall (in-line with XBOX Live Gold) Tactics 3

Privileged and Confidential Why Try (Customer Acquisition) Customer Value Proposition – “Why Try / Why Buy” 4 Why Buy (Monetization) Vivo+ (Free) Compelling Service (Music Unlimited) Crackle+ (Free) Heavily Promoted and Exclusive Films (Early EST, PVOD, UV) VOD & EST PS+ required to access premium services Music Video PS+ (On PlayStation Only) Cross-Sell Gateway to Other Services Gateway to well- known 3 rd party services (e.g., Netflix)

Privileged and Confidential Economic goals –Discuss willingness to accept significant near-term investment to ensure we can create a highly competitive service which will eventually yield: Significant service-level profits And, provide ancillary benefits to hardware Service and hardware prioritization –First: Convert more customers to active, paying SEN customers New accounts: Increase % of Sony Hardware customers that have SEN accounts Increase % of current accounts that are active / paying Increase revenues from current active / paying accounts –Then: Use the service, content offerings, and customer enthusiasm to drive hardware sales Goals and Priorities 5

Privileged and Confidential Platform Goals –First: Establish a superior service with differentiated content on a “hero” platform, namely the PlayStation –Then: Broaden that service in a uniform fashion across device platforms Geographies for differentiated content –First: Introduce new offerings in U.S. –Shortly after (a matter of months): Launch in 2-3 other key markets [Japan, Europe?] –Then: Roll-out globally at a realistic pace Goals and Priorities 6

Privileged and Confidential February:Announce support for UV February :Significant SPE and SME marketing support of existing services in the market May:Announce Crackle+ concept and upcoming originals June:First “Exclusive and Early” title available; UV support necessary Fall:Crackle+ and Vivo+ launch Biggest “Exclusive and Early” titles; security needed by October Discuss:Planned UI changes Planned improvements to the music service Preliminary Timelines 7

Privileged and Confidential Areas to be Managed 8 ContentPlatformService

Privileged and Confidential Organizational Engage and leverage the entertainment companies and content initiatives [discuss best method] Single point of ownership over elements critical to SEN’s success [discuss if this includes PlayStation services and firmware] Financial Marketing budgets (in SNEI and Hardware; with “in-kind” support from SPE and SME) sufficient to: –Generate wide-spread brand awareness for SEN –Generate a specific understanding of what the service offers –Promote specific content opportunities Technical Compelling UI roll-out (competitive with XBOX) Improvements to the music service Must Haves 9

Privileged and Confidential Potential Changes Vivo (current ad-supported version) on PlayStation immediately Build a solution for apps On the PlayStation, move the 3 rd party services behind the PS+ pay wall; keep Video Unlimited and Music Unlimited as peers to PS+ (not behind the PS+ pay wall); Crackle+ starts in front of pay wall Music service switches from 180 day trial of the “light” product, to a 30 day trial of the full product (and service is improved) Launch integrated search and UI across Music, Video, Games UV support by June Security for PVOD by October Projects that may now be duplicative Movie-a-day service (Crackle+ offering has greater volume free to consumer) Crunchy roll (incorporate Anime in Crackle+) Discuss SEN TV Potential Service Changes to Discuss 10