Increasing Broadband Demand and Adoption David Keyes City of Seattle

Some Seattle Strategies Research and indicators Research and indicators Public facilities Public facilities Technical & technology assistance Technical & technology assistance Community investment & partnerships Community investment & partnerships Diffuse technologyDiffuse technology Enable culturally appropriate trainingEnable culturally appropriate training Build community capacityBuild community capacity Customer protection & advocacy Customer protection & advocacy

Technology Matching Fund Free Broadband Internet service Free Broadband Internet service Public Internet terminals & RecTech Public Internet terminals & RecTech Youth Commons e-civic engagement Youth Commons e-civic engagement Brainstorm, monthly e-zine Brainstorm, monthly e-zine Techmap Techmap Research: IT Indicators Research: IT Indicators Fostering broadband deployment Fostering broadband deployment Tech training partnerships Tech training partnerships Programs & Projects

IT Indicators

Digital divide stats Blacks are a little less than half as likely as whites to use the Internet to obtain info from government entity. Blacks are a little less than half as likely as whites to use the Internet to obtain info from government entity. Older African Americans (51+) are less comfortable with computers than Caucasians. Older African Americans (51+) are less comfortable with computers than Caucasians. Blacks are less confident in online financial transactions. Blacks are less confident in online financial transactions. Sources this page: City of Seattle 2004 IT Survey

Highest Barriers Cost Cost Interest/ Interest/Relevancy Safety Safety

Unequal Access and Use Source: Children's Partnership, 2006 Percentage of children in school ages 7-17 who use a home computer to complete school assignments: Annual household income less than $15,000: 29% Annual household income more than $75,000: 77% Percentage of young people ages who use graphics/design programs on the computer at home: Annual household income of less than $15,000: 18% Annual household income of more than $75,000: 42% Percentage of young adults ages who use the Internet for downloading or submitting government forms: Annual household income less than $15,000: 11% Annual household income more than $75,000: 20% Percentage of parents with online children ages who use to communicate with their child’s teacher: 28%

Impact of Being Tech Literate 60% of jobs today require skills in technology. People who use computers on the job earn 43% more than workers not using computers. 60% of jobs today require skills in technology. People who use computers on the job earn 43% more than workers not using computers. An Internet-based asthma monitoring system lowered asthma-related limitations in activity among inner-city children by 48% compared to children using a traditional written asthma journal. An Internet-based asthma monitoring system lowered asthma-related limitations in activity among inner-city children by 48% compared to children using a traditional written asthma journal. 39% of online “health information seekers” ages have changed their personal behavior because of health information obtained online. 39% of online “health information seekers” ages have changed their personal behavior because of health information obtained online. Source: Children’s Partnership, 2006

Digital Inclusion Is ACCESS ACCESS Connectivity to InternetConnectivity to Internet User’s access to & ownership of equipmentUser’s access to & ownership of equipment LITERACY LITERACY Essential IT reading/writing skillsEssential IT reading/writing skills RELEVANT CONTENT RELEVANT CONTENT Services for those in needServices for those in need Culturally relevant designCulturally relevant design Capacity to contribute contentCapacity to contribute content Channel prominenceChannel prominence Residents, small biz, community orgs Residents, small biz, community orgs

Access & Learning Techmap 260 sites 260 sites Wide range of services & facility types Wide range of services & facility types Searchable database Searchable database

Technology Matching Fund $1.5 million for 120 projects since 1998 $1.5 million for 120 projects since 1998 Annual competitive grants up to $20,000 Annual competitive grants up to $20,000 Increase access, tech literacy, Increase access, tech literacy, civic engagement Community initiated projects Community initiated projects Focus on underserved Focus on underserved 1:1 community match 1:1 community match Range of media & participants Range of media & participants Guided by citizen board Guided by citizen board

13 city facilities & 13 city facilities & all libraries 10 community center labs 10 community center labs CTC’s and targeted NPO’s CTC’s and targeted NPO’s 500 connections 500 connections ~$ 3 million ~$ 3 million Marketing Marketing Public Terminals Free Broadband Cable Internet

Customer support Low-income senior discounts Low-income senior discounts Privacy and customer protections Privacy and customer protections Service standards Service standards E-recycling City pc’s go to schools and npo’s City pc’s go to schools and npo’s Students train while recycling Students train while recycling Market e-cyclers & events Market e-cyclers & events

Tech training partnerships External investment External investment Internships Internships Career orientations Career orientations Incentive contracts Incentive contracts Unbundling of contracts Unbundling of contracts

City Fiber Network

Seattle’s Wi-Fi Pilots University Avenue Columbia City Parks & City Hall Downtown Service began May 2005

Public Wi-Fi results Partnership with UW and local chambers Partnership with UW and local chambers Over 14,000 users per year Over 14,000 users per year 25% report more customers and profits for businesses 25% report more customers and profits for businesses 55% of users saved driving 55% of users saved driving Increased use of seattle.gov Increased use of seattle.gov

CT Opportunities Trusted “brand” marketing partnerships Trusted “brand” marketing partnerships Workforce stepping stones Workforce stepping stones Small business assistance Small business assistance Tele-gov, health, law etc. Tele-gov, health, law etc. Adjunct education facilities Adjunct education facilities Internet safety education Internet safety education Survey/focus groups Survey/focus groups Test and development partnerships Test and development partnerships Development & maintenance of local content Development & maintenance of local content Cultural trainers Cultural trainers

How to partner with CTC’s Multi-year support, for more than equipment Multi-year support, for more than equipment Understand differences in size and capacities Understand differences in size and capacities Use local or umbrella groups to help facilitate larger investments Use local or umbrella groups to help facilitate larger investments Learn their expertise and needs Learn their expertise and needs

Building a Technology Healthy Community