ONLINE SKILLS TRAINING IN VIETNAM & OBSTACLES Nguyễn Thanh Minh CEO & CoFounder of DeltaViet Education

Main content Obstacles and solutions Overview of online skills training market in Vietnam

Strongly focus on learning English Overview of online skills training market

Soft skills and profession skills e- learning courses are just a few

OBSTACLES?

Obstacles of online training in Vietnam and solutions

Low conversion rate Obstacle 1

Main reason: Vietnamese users are not familiar with online skills training Same situation with e-commerce in Vietnam 5 years ago

S1: Trial, Free courses S2: High-quality Instructors S3: Convenient payment Solutions

Free course on Kyna.vn Trial, Free courses Attract users, make them believe on skills training e-learning courses.

No.FactorChoice 1Unlimited access to lessons, no expiration date. 21% 2High-quality content 16% 3On demand lessons: study anywhere, anytime 16% 4Learn with prestigious instructors 10% 5There are many e-learning courses for students 9% 6Quick registration and payment process 8% 7Competitive tuition fee 8% 8Tuition can be refunded if students are not satisfied 6% 9Others 6% Sum100% Source: Survey of 784 students on Kyna.vn (March 2014) High- quality Instructors

Typical instructors on Kyna.vn (MA. Nguyễn Hoàng Khắc Hiếu, Trainer Trần Đăng Khoa, MA. Trần Thị Ái Liên) High- quality Instructors

Treat instructors as Partners Support facilities for instructors to record video lessons and help them edit videos. Share courses’ profits with instructors Profit commitment

Payment solution Refund policy Diverse forms of payment Convenient payment

Refund Policy Refund chart within first 6 months of 2014 on Kyna.vn

Diversifying forms of payment Phone scratch cards Bank transfering Online Banking & Online ATM Direct payment at the office CODSMSDistributor

Copyright violation Obstacle 2

Most lessons are in video format Easy to be copied

Copy restrictions solution Use anti-piracy tool Creating added value Educate students to respect copyrights

Quiz on “Start learning at Kyna.vn” Educate students to respect copyrights

Copyright violation treatment Find violator and ask him/her to takedown the violated contents Send messages, comments at the place where violator post the violated contents Report Youtube

Students do not have chance to interact with instructors Obstacle 3

High- quality video Editing Excercises Discussion Tool Contests and Customer Care Giải pháp

Lessons of Ph.D Dương Ngọc Dũng on TV High-quality video Editing

Lessons of PhD. Dương Ngọc Dũng on Kyna.vnKyna.vn

Lessons of PhD. Dương Ngọc Dũng on Kyna.vnKyna.vn

Missions list make studying become more interesting Exercises

Sample exercise for students.

Discussion section to increase interactions between students. Discussion

Contests for students: writing reviews, sharing learning experience, … Customer Care: discount code, voucher, free course, book, birthday gift,… Contests and Customer Care

Nguyễn Thanh Minh CEO & CoFounder DeltaViet Education Corporation Skype: minhdeltaviet Mobile: Website: