Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level SIMS Overview ©2005 The Sims Project SIMS Supporting Innovation of SMEs supplying Mobile Services and Applications Peter French Cybercom, Sweden

SIMS Riga April 2005 ©2005 The Sims Project Presentation outline n Mobile Service and Application development - issues n SIMS project n MSA – SME opportunities

SIMS Riga April 2005 ©2005 The Sims Project n Evidence that attractive market will emerge in Europe n MSA revenue forecast increase from 2002 to 2006 u Games 1000%, gambling 7200%, u multimedia based services 888%, location based services 4200% MSA Environment - Market Growth of Entertainment Services, W. Europe

SIMS Riga April 2005 ©2005 The Sims Project Need for SIMS n Market: u MSA Entertainment / Consumer – strong growth u Example forecast: 120m smart phones / year in 2009 u Corporate sector potential enormous u Need for competitive EU producers to profit from this market n Strategic: u Key area to establish competitive advantage for EU u Need for competitive EU industry with global influence n The Mobile Services and Applications SMEs (MSA-SMEs) are the foundation of this industry

SIMS Riga April 2005 ©2005 The Sims Project MSA development issues n Some existing industry weaknesses: u The MSA-SMEs’ ability to innovate: F MSA-SMEs are typically very small companies F Computer Weekly: only 40 European SW companies with revenues >€60m F continuous innovation is a challenge for all SMEs F MSA-SMEs have significant technological and market challenges F especially so in the evolution to 3G and beyond u Market structure: F ‘castles and cottages’ - powerful buyers, weak producers n Addressing the innovation challenge needs: u Coherent support of MSA-SME innovation u Many innovation challenges and opportunities involve knowledge supply, delivery channels and usage demand

SIMS Riga April 2005 ©2005 The Sims Project SIMS Main Objective to support innovation in SMEs in the mobile services and applications supply business by providing appropriate knowledge and initiating additional support activity

SIMS Riga April 2005 ©2005 The Sims Project The Consortium 1 Norcontel (Coordinator)Ireland 2Schema Associates UK 3Institut CerdàSpain 4Cybercom Group Sweden 5ITTI Poland 6Zenterio Sweden

SIMS Riga April 2005 ©2005 The Sims Project MSA Developers (Systems and Services) An Example Supply Chain MSA developers’ customers

SIMS Riga April 2005 ©2005 The Sims Project Innovation knowledge supply & demand

SIMS Riga April 2005 ©2005 The Sims Project to provide the potential knowledge suppliers with intelligence and recommendations on MSA-SME needs and expectations (Supply) to promote awareness among the MSA-SMEs of innovation challenges and of outsourcing opportunities (Demand) to provide channel companies with an understanding of opportunities that will arise (Channels) to make focused recommendations related to FP6 as a channel for the SMEs to boost their capacity for innovation to identify a set of substantial innovation challenges that will arise for MSA-SMEs as the 3G era takes off to inform a wide range of stakeholders about the project’s recommendations and results to raise the sector’s awareness of the issues SIMS addresses SIMS’s objectives

SIMS Riga April 2005 ©2005 The Sims Project Findings: Key Trends External Resources External Resources Interest In FP6 Interest In FP6 Market Strategies Innovation Management Innovation Management Some to be discussed in a workshop later today!!!

SIMS Riga April 2005 ©2005 The Sims Project SIMS creates opportunities Benefits for MSA Developers and Channels: n Networking: u Networking opportunities with peers u Knowledge about partners/competitors/suppliers n Strategic: u Identification of business opportunities / challenges u Re-evaluate own position in value chain n FP6/7 opportunities: u Finding possible partners u Accessing previous results u Influence coming calls and procedures

SIMS Riga April 2005 ©2005 The Sims Project Thank You