1 Turbocharge Your Marketing …with the Next Generation of Online Publishing Tools.

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Presentation transcript:

1 Turbocharge Your Marketing …with the Next Generation of Online Publishing Tools

2 You’ve Seen Them… Orange or blue chiclets Rectangular “Add” buttons

3 Acronyms Galore RSS stands for “Really Simple Syndication” or “Rich Site Summary” XML stands for “Extensible Markup Language” …but these definitions are not important

4 What is RSS? For website publishers, RSS is a method of distributing content over the Web and a powerful marketing tool For website searchers, RSS offers convenience and speed, and relief from cluttered inboxes

5 RSS for Website Searchers Conduct market research via keyword searches Find out what is being said about your company or your clients Cut down on inbound clutter Save time & organize large volumes of content

6 Look for the orange “chiclets”

Raw RSS feeds are ugly & meant to be read through newsreaders or RSS-aware software 7

8 RSS readers are convenient, letting you read many websites from one place at one time

9 …all it takes is one click to jump to see this site’s updated content

10 …or jump to read this site’s content

11 5 Recommended RSS Readers Bloglines ( Feedster ( Newsgator ( My Yahoo! ( NetNewsWire for MAC (

12 RSS for Content Publishers Distribute your messages more widely – beyond the confines of a web page Outstanding marketing opportunity to expand reach Give customers “choice” Be on board when RSS becomes the “standard” for accessing content

13 How are Website publishers using RSS today? …not just for blogs anymore

14 New York Times offers RSS feeds for movie reviews, book reviews, obituaries, dining – you name it

15 U.S. Small Business Administration Office of Advocacy offers RSS feed for press releases

16 Microsoft’s RSS feeds cover corporate news

17 Ford’s RSS feeds offer information about product lines

18 FreshPatents.com offers RSS feeds of U.S. Patent applications

19 Merck’s RSS feeds are for financial results, R&D and product news, and corporate information

20 Apple’s wildly popular iTunes site offers RSS feeds of top songs

21 IBM and small businesses enclose audio files in their RSS feeds for download as podcasts

22 Monster.com lets you create RSS feeds of your job searches

23 Cleveland.co m offers RSS feeds for the Plain Dealer and for weblogs

24 Small businesses are using RSS for public relations and marketing

25 7 Ways to Use RSS Press releases Newsletters and articles Product updates Search strings Headlines or content on 3rd party sites Site bookmark Better SEO

26 Why Get on RSS Bandwagon? Microsoft incorporating RSS capability into latest operating system and desktop applications Soon to be the standard Search engines indexing RSS feeds Better “search-ability”

27 What Should You Do? Start reading RSS feeds and using feedreaders Learn how to leverage RSS feeds for market intelligence and for marketing For more, join us on October 11, 2005 Visit: