E-Commerce Taruna Diyapradana 1051182715 06PBM. What is E-Commerce? E-Commerce is the trading in products and/or services conducted via computer networks.

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Presentation transcript:

E-Commerce Taruna Diyapradana PBM

What is E-Commerce? E-Commerce is the trading in products and/or services conducted via computer networks Modern e-commerce typically uses the Internet at least at one point in its life cycle It could also encompass , mobile devices, social media, and other technology

Subsections of E-Commerce E-tailing: Virtual storefronts on websites with online catalogs Buying or selling on websites Gathering and use of demographic date through web contacts and social media Electronic data interchange (EDI): B2B data exchange and fax as media for reaching customers B2B buying and selling Security of business transactions

Distribution Channels Pure-click/Pureplay: A website without a preexisting firm Bricks-and-clicks: Existing companies that adds an online site for e- commerce Click-to-brick: Online retailers that later open physical stores

Mobile Commerce Mobile commerce is specifically the delivery of electronic commerce capabilities directly into the consumer’s hand via wireless technology Why is it important? In January 2013, 29% of mobile users have made purchases with their phone.

Mobile Commerce Products and Services Mobile banking Mobile ticketing Mobile vouchers, coupons, loyalty card Content purchase and delivery Location-based services Information services Mobile browsing and purchase Mobile marketing

Mobile Payment Methods Premium-rate telephone numbers Credit cards Charges to the phone bill Micropayment services Stored-value cards