M EDIA A DVOCACY AND I NTERVENTION

Overview  Parental Roles  The FCC  OSU Intervention Study

Media Advocacy  “An advocacy group tactic of framing issues as public issues, exposing questionable, exploitative, or unethical practices and forcing media coverage by buying media time or creating controversy that is likely to receive extensive news coverage.”

Some facts  87% of families have more than one TV in their home  46% of homes that have TV's own all four electronic media sources: TV,VCR, Video gaming system,computer  In 1999, 41% of families were found online  48% of children had personal TV’s in their rooms  Children years two to seventeen spent 4.35 hours per day in front of a screen, 2.46 hours watching TV, 1.14 hours doing homework, and.77 hours reading

Parental Roles  “TV-Turnoff Weeks” Turning off the children's televisions for a week and forcing them to find other means of passing their time. Encourage them to join community groups, explore all that the outdoors has to offer

Childhood & Adolescence  Fiction vs. Reality  Media environment vs. Personal environment  Adolescents “who am I?” question

FCC Regulations  The Children’s Television Act of 1990  “Three- Hour Rule”  Time Stamp  "The Freaking FCC" "The Freaking FCC"

Oregon State University Intervention Study  Lawrence and Sharon Rosenketter, and Alan Acock  Classroom based intervention aimed to lower how much violence children would watch in TV and how it affected their personal behaviors