C ITIES & S USTAINABILITY : T HRIVING IN THE 21 ST C ENTURY M ATT H OWARD E NVIRONMENTAL S USTAINABILITY D IRECTOR C ITY OF M ILWAUKEE

T HE MEASURE OF WHO WE ARE IS WHAT WE DO WITH WHAT WE HAVE. -V INCE L OMBARDI

C ITIES & S USTAINABILITY  City gov’t meets certain basic needs of residents;  Cities balance resource constraints and stewardship with long-term economic development; and  Cities compete for professionals, capital and reputation. Sustainability is the competitive advantage cities need to survive and thrive in the 21 st century Solutions to our greatest challenges will come from cities

M ACRO C ONDITIONS Recession Scarce Resources: human, natural and capital Legacy Industrialization Costs Shrinking Population Foreclosure Crisis

G LOBAL U RBAN G ROWTH F ACTS  More people live in cities than rural areas  Urban populations in less developed countries will double to nearly 4 billion in 2030  By 2050…  7 billion people will live in cities  1 billion cars in China and India  Energy demand will increase 80%  China building 30 downtown Manhattans every year  Losing 25 billion tons of fertile top soil each year (= all the wheat fields in Australia)

A T ALE OF T WO D AYS IN B EIJING

C ITIES M UST E MBRACE S USTAINABILITY  Meeting the needs of today without compromising the ability of future generations to meet their needs (UN/Brundtland Commission)  Three Pillars of Sustainable Development (UN)  Triple Bottom-Line Approach (John Elkington’s “Cannibal’s with Forks”)

S USTAINABILITY AS C OMPETITIVE A DVANTAGE Competitive Advantage (Michael Porter) 1. Lowering price; cutting costs 2. Differentiating your product (image, quality) Additional Advantage 1. Healthier, happier workforce Turn that Green to Gold!

Milwaukee Green Team  2005 Green Team Report – 85%  Green Team ?  Key Objectives  Neighborhood Revitalization  Social Equity  Economic Opportunity  Milwaukee Sustainability Fund

M ILWAUKEE M ODEL FOR C OMMUNITY S USTAINABILITY

M ILWAUKEE O FFICE OF E NVIRONMENTAL S USTAINABILITY  4:1 ROI for OES Programs (2012)  $33.2 million in private capital raised  $17.6 million in economic activity stimulated  1,500+ Homes Audited; 550+ Homes Improved  150+ Businesses Committed; 70+ Improved

C ITY O PERATIONS I MPACT (2012)  $430,000 in yearly Energy Savings  12.2 M kBTUs Energy Reduced  22,000 metric tons of CO2 avoided  Better Buildings Challenge  20% Energy Reduction by 2020  5 million sq. ft. of office space

S USTAINABLE M ANUFACTURING  Milwaukee, manufacturing & ARRA  Economy, Energy and Environment (E3)  20 SMEs  Family owned  19:1 ROI  EE Business Grants  11 firms  >1.5 Year Payback  Industrial Redevelopment

J OBS PER A CRE : 22

M ILWAUKEE HOME GR/OWN  Bloomberg Philanthropies Mayors Challenge  Addressing foreclosures and access/demand for healthy food  Top 20 City (of 300+ applicants)  $1 to $5 million in prizes  Transform property disposition and our relationship to healthy food

G REAT A MERICAN C ITIES  What do they have in common?  Attract professionals, visitors, capital, conjure image Portland New York Minneapolis San Francisco Washington, DC S USTAINABILITY !

A MERICA ’ S F RESH C OAST C APITAL