1 Effective Legitimate Progressive

2 Our mission is to promote, protect and enhance the military resale and quality of life benefits on behalf of our members and the military community Our mission is to promote, protect and enhance the military resale and quality of life benefits on behalf of our members and the military community Effective Legitimate Progressive ALA Mission

3 Effectively represent the value proposition of military resale and the MWR contribution to quality of life Provide forums and facilitate business opportunities that enhance the ability of the resale organizations and association members to achieve positive business outcomes. Promote a positive public image of the military marketplace and association membership. The foundation is the Government Relations Program… Effectively represent the value proposition of military resale and the MWR contribution to quality of life Provide forums and facilitate business opportunities that enhance the ability of the resale organizations and association members to achieve positive business outcomes. Promote a positive public image of the military marketplace and association membership. The foundation is the Government Relations Program… The Vital Few Effective Legitimate Progressive

4 Member companies contribute $1.2 trillion to the economy Member company products generate $16 Billion in sales for military resale The military resale channel creates 30,000 jobs for American industry The military resale and MWR programs provide $4 billion in products to patrons overseas The military resale and MWR programs employ 120,00o individuals many who are family members The system generates $500 million in earnings that directly contribute to quality of life Member companies contribute $1.2 trillion to the economy Member company products generate $16 Billion in sales for military resale The military resale channel creates 30,000 jobs for American industry The military resale and MWR programs provide $4 billion in products to patrons overseas The military resale and MWR programs employ 120,00o individuals many who are family members The system generates $500 million in earnings that directly contribute to quality of life Association Impact Effective Legitimate Progressive

5 Inform and educate members of congress and the administration about the value of the military resale benefits Guard against initiatives with the potential to reduce the value of the resale benefits Oppose privatization of the military resale system Support process improvements that drive win/win/win outcomes for members, trading partners and patrons. Support supply chain initiatives that drive the lowest cost of goods for the military resale system Inform and educate members of congress and the administration about the value of the military resale benefits Guard against initiatives with the potential to reduce the value of the resale benefits Oppose privatization of the military resale system Support process improvements that drive win/win/win outcomes for members, trading partners and patrons. Support supply chain initiatives that drive the lowest cost of goods for the military resale system Effective Legitimate Progressive 2009 Government Relations Program

6 Effective Legitimate Progressive 2009 Congressional Caucus

7 Effective Legitimate Progressive 2009 Congressional Caucus

8 Effective Legitimate Progressive 2009 Congressional Caucus

9 Effective Legitimate Progressive 2009 Congressional Caucus

10 Effective Legitimate Progressive 2009 Congressional Caucus

11 Effective Legitimate Progressive 2009 Congressional Caucus

12 Effective Legitimate Progressive 2009 Congressional Caucus

13 Effective Legitimate Progressive 2009 Congressional Caucus

14 Effective Legitimate Progressive 2009 Congressional Caucus

15 Effective Legitimate Progressive 2009 Congressional Caucus

16 Effective Legitimate Progressive 2009 Congressional Caucus

17 Effective Legitimate Progressive 2009 Congressional Caucus

18 Full court press on base access Web refresh in design (target roll out at National Convention) New EB and ALA Business Resource (Multiview) Association focus on efficient and effective meeting formats DeCA 2010 Worldwide Store Directors Conference (Reno, NV) Increased focus on the importance of the chapters and the importance of a single ALA Full court press on base access Web refresh in design (target roll out at National Convention) New EB and ALA Business Resource (Multiview) Association focus on efficient and effective meeting formats DeCA 2010 Worldwide Store Directors Conference (Reno, NV) Increased focus on the importance of the chapters and the importance of a single ALA Effective Legitimate Progressive Current Association Initiatives

19 Commissary Council Brief August 2009 DeCA Europe

20 DeCA / ALA Commissary Council Update The C ommissary Council is YOUR ALA representation to DeCA, on all matters within the Commissary system…get involved. ◊ The C ommissary Council is YOUR ALA representation to DeCA, on all matters within the Commissary system…get involved. Our Mantra – “Issued Oriented... Solution Driven!” ◊ Our Mantra – “Issued Oriented... Solution Driven!” The Council is comprised of 23 members from across all Industry forms: ◊ The Council is comprised of 23 members from across all Industry forms: Manufacturers ► Manufacturers ► Distributors ► Brokers ► Media/Data Providers Manufacturers ► Manufacturers ► Distributors ► Brokers ► Media/Data Providers  The working Committees include another 48 Industry Reps working side-by- side with DeCA POCs to collaboratively move the benefit and the business forward.

Commissary Council Randy Chandler David McMurtry CAT Bill Mehler Sheila Linn Consumer Trends Industry Trends Innovations Outreach Ops/Systems Gordon Jones Ron Ritchie Data Accuracy System Changes System Updates Virtual Com. VCM Automation Cat. Management Michelle Frost Randy Hardee Cat Reviews Training Standards – Templates Perishables Brad McMinn Joe Kovac Meat Produce Freeze/Chill Dairy Deli-Bakery Store Support Jay Hudson Steve Lamkin Vendor Stocking Execution Swell Allowance Category Resets Speed To Shelf Promotions Charlie Dowlen Paul Keating Club Packs Displays HBC Shippers Compliance New Items Co-Chair: Tommie Draper Co-Chair: Jim Herring Co-Chair: Ainsley Everhart Co-Chair: Pete Murphy Effective Legitimate Progressive American Logistics Association

22 DeCA/Commissary Council 2009 Objectives CommitteePrimaryAccomplishments CAT TeamMarketing Consumer Outreach Coupon Books ‘09 Bill Mehler Sheila Linn Ops/SystemsVCM Automation Global Data Synchronization Improve Replenishment Process Automate Key Business Processes Store Access Credentialing Gordon Jones Ron Ritchie Category Management/ Plano-o-grams Ft. Bragg Test CAT Review – Standardized Template Club Pack Evolution Frost Michelle Randy Hardee Sheila Linn, David McMurtry and Russ Moffett briefed Mr. Sakowitz on CAT ’09 activity and the tremendous efforts were recognized. With DeCA direction, 2010 focus will be on Outreach, advertising efforts and electronic social media. VCM Automation is a huge under taking in which resources have been dedicated from DeCA and Industry…currently DeCA has engaged “Black Belt Team” and “Lean Six Sigma” process to move initiative forward. Category Review Template – In final review stages to allow a standardized Industry approach and faster, more efficient category decisions. Bragg test and reset executed…Sales analysis to follow.

23 DeCA/Commissary Council 2009 Objectives CommitteePrimaryAccomplishments Continued push to elevate Perishable merchandising…currently working joint Industry End Cap test for Chill/Frozen. Continued push for broader Committee representation in Meat, Deli and Produce. Emphasize current policies and develop process to execute store resets quicker. Continued development and support of DeCA-themed events: > Lil’ Heroes > $6 Billion Sales Event (September) Development and submission of Industry recommendations on DeCA Category Merchandising Matrix and Promotional Calendar for Perishables Brad McMinn Joe Kovac Elevate Perishable Promotions Club Pack & Case Lot Promotions Industry Promotions & Cross- Merchandising Merchandising Investments Store Support Steve Lamkin Jay Hudson Vendors Stocking Execution Resets Swell Allowance Promotions Charlie Dowlen Paul Keating Mom’s Day Campaign Expanded HBC Promotions Club Packs Extended Pricing Periods (45-day) Multiples