International Business Strategy LON301BUS Implementing and Evaluating Strategy Unit: 8 Knowledgecast: 1

Integrate and apply strategic approaches to practical situations in various types of organisations Assess current developments in the organisational environment and alternative responses related to strategy Resolve management problems in the area of strategic management by evaluating alternative outcomes Module Learning Outcomes

Role of Strategy in International Business Efficiency Flexibility Learning

Methods Internal Development Mergers and Acquisitions Strategic Alliances

Success Criteria Suitability Acceptability Feasibility Sustainability

Evaluating Strategy Source: Guardian.co.uk Wed 21st July

Integrate and apply strategic approaches to practical situations in various types of organisations How else might BP have evaluated its new strategy? Assess current developments in the organisational environment and alternative responses related to strategy Sustainability of strategy is of growing importance in the business environment. Resolve management problems in the area of strategic management by evaluating alternative outcomes How useful are these criteria in evaluating alternatives? What are the limitations of a criterion based approach? Knowledgecast Summary

Developing an International Strategy – Spulber’s Star Developing an international strategy requires a thorough evaluation of potential markets. There are a number of tools and frameworks that can assist in such an evaluation and in today’s seminar we are going to critically consider a number of these: Spulber’s Star, Global Added Value, G5 Competitive Strategies. Your module tutor will work with you to use Spulber’s Star to analyse an organisation’s international opportunities. Seminar

End of Module Assessment – Evaluating Strategy (Management Brief) (Unit 10) Preparation How would you rate the strategy of the case study organisation against the criteria discussed in the Knowledgecast? In your teams consider each of the criteria: Suitability Acceptability Feasibility Sustainability Group Activity