Competition - Collaboration Andris Ozolins Business Development Director MebiusIT, Latvia

Is there a problem? Who really needs eHealth? Who really needs eHealth? –Doctors? –IT people? –Patients? –Civil servants? –Who likes it most? Who needs it most? –IT – as a problem? As a solution? How do IT and healthcare people talk to one another? How do IT and healthcare people talk to one another? –Do they understand one another? –How do manager of large hospital or health agency feel when visited by IT company? –How do LITTA and association of hospitals relate to one another? Is there room for improvement? Why yes, why no? –Do healthcare people feel understood by IT vendors? –How do IT people feel (as patients) when have spoken to healthcare people (their doctors)? Why spend anything on IT? Instead of :- Why spend anything on IT? Instead of :- –buying better treatment equipment and materials, –doing rennovation of buildings and rooms, –providing extra treatment service to patients, –just improving compensation to medical personel?

What can be the root of the problem – diagnosis.. Different interests and priorities Different interests and priorities –IT company wants to sell their technology and solutions –Healtchare provider wants to sell treatment to the patient  both are revenue motivated Different languages Different languages –IT likes technologies and their terminology (“english”) –Healthcare – likes treatment and their terminology (“latin”) Both provide service -> also to one another.. Both provide service -> also to one another.. When the goal is only revenue based – cooperation is mostly short-term / transaction based.. When the goal is only revenue based – cooperation is mostly short-term / transaction based.. Yet - if one needs / wants long-term agenda What could be done, what can be the way - out of short-term, fire-fighters agenda - towards...? Yet - if one needs / wants long-term agenda What could be done, what can be the way - out of short-term, fire-fighters agenda - towards...?

... WAY OUT... IT – learn to focus on patients and treatment more – as healthcare people do IT – learn to focus on patients and treatment more – as healthcare people do IT – learn to talk the language healthcare people talk – learn to know (and like) their culture IT – learn to talk the language healthcare people talk – learn to know (and like) their culture IT – find where healthcare is open for innovation and treat those pockets of interest with special care IT – find where healthcare is open for innovation and treat those pockets of interest with special care IT – learn to collaborate when providing various techologies and solutions – no collaboration -> no big projects then - no much advancement in the sector IT – learn to collaborate when providing various techologies and solutions – no collaboration -> no big projects then - no much advancement in the sector Healthcare – to be patient and strict with IT, look for quality, experience, unity and long term alliances Healthcare – to be patient and strict with IT, look for quality, experience, unity and long term alliances –Those that seem to trust one another, –Those who like one another – not only because of short term income, –Those – will want to know how to build lasting relationships with you in healtcare as well. One of such examples for such synergy is the group of IT companies – “MebiusIT” “Hewlett Packard” “Oracle” – being experts in their own field and desiring to serve as one team. One of such examples for such synergy is the group of IT companies – “MebiusIT” “Hewlett Packard” “Oracle” – being experts in their own field and desiring to serve as one team.