BUSI 1200 Strategy First Company Presentation  Lowe’s Home Improvement  (LOW)  Joanna Andrews  November 12, 2012

BUSI 1200 Strategy First Agenda Overview

BUSI 1200 Strategy First Agenda Overview Product

BUSI 1200 Strategy First Agenda Overview Product Competition

BUSI 1200 Strategy First Agenda Overview Product Competition Performance

BUSI 1200 Strategy First Agenda Overview Product Competition Performance Summary

BUSI 1200 Strategy First Agenda Overview Product Competition Performance Summary

BUSI 1200 Strategy First ABC Company  Overview

BUSI 1200 Strategy First Overview History Founded: 1946 by Lucius Lowe Dream: To extinguish wholesalers - deal only with manufacturers Original name: North Wilkesboro Hardware Company (NC)

BUSI 1200 Strategy First History (Cont’d) Corporate facilities: Mooresville & Wilkesboro, NC  How are they doing? 2 nd largest home improvement retailer worldwide  Operations in Canada & Mexico  1,745 stores & 248,000 employees

BUSI 1200 Strategy First ABC Company  Industry and Products (15 Product Categories)

BUSI 1200 Strategy First Home Improvement Industry & Product Kobalt®allen+roth® Harbor Breeze®Task Force®

BUSI 1200 Strategy First Home Improvement Industry & Product (Cont’d)  Core competencies:  Diverse brand differentiation – private brands  Gatehouse® (key locks, door knobs), Lowe’s Garden Club Select™, etc.  Customer focus  Removal of wholesaler

BUSI 1200 Strategy First Lowe’s Commercial

BUSI 1200 Strategy First ABC Company  Competition

BUSI 1200 Strategy First Competition Competitors: The Home Depot, Inc.; Ace Hardware Corporation; The Sherwin-Williams Company Competitors products HD & Ace Hardware: Appliances, décor, flooring, paint, bath, power equipment; etc. SHW: Paint

BUSI 1200 Strategy First Competition (Cont’d) - Strategy  Customers #1 – DIY programs  Low prices  Children’s programs  My Lowe’s Card; support  Advanced IT  Online shopping

BUSI 1200 Strategy First ABC Company  Performance

BUSI 1200 Strategy First Performance FORTUNE ® 100 company Public sent 1961

BUSI 1200 Strategy First Performance (Cont’d) – Competitor Comparison

BUSI 1200 Strategy First Social Responsibility & Environmental Sustainability  1,660 education projects  2, 396 community improvement projects  Community: Aided in creating a greenhouse for the Sumter County Career Center in Sumter, S.C. ($10,000 grant)  Education: Presented financial and creative aid to middle school students in Charlotte N.C. to renovate the student lounge (Lowe’s Heroes Giving Coast to Coast)

BUSI 1200 Strategy First Social Responsibility (Cont’d)  Partnerships:  Habitat for Humanity  American Red Cross  Rebuilding Together (home rehabilitation program)

BUSI 1200 Strategy First ABC Company  Summary

BUSI 1200 Strategy First SWOT Analysis Strength: -Private brands -Brand differentiation -Quality customer service Weakness: -Past class-action lawsuits about pay system -Number #2 in leading home improvement arena -Product recalls Opportunities: -Environmental sustainability plans -Online shopping (My Lowes Card) Threats: -Economy -Housing market

BUSI 1200 Strategy First Summary What are the company’s prospects? Despite the company’s decreasing positivity in its financial records and number two position in the world-wide and national home improvement chain, I believe the company will spring forward in the coming years. Its advantages in customer service and popular private brands gives the company an edge over its competitors.

BUSI 1200 Strategy First ABC Company  Questions?

BUSI 1200 Strategy First Sources      statement/is.html?t=LOW&culture=en-US   overtime-case-settled-for-295m.html  blogs.findlaw.com/courtside/2009/09/lowes-workers-overtime- case-settled-for-295m.html   mission/

BUSI 1200 Strategy First