Giving Your Web Customers a Reason to Stay

 Web visitors only take 5 SECONDS to decide whether they want to stay on your site  “Users don’t read, they scan ”  Avoid “Visual Clutter”  Apply the “Chunking” principle when creating a layout for your pages  “Don’t Make Me Think!” (Steve Krug)

This is what you want to say:  1. This is who we are  2. This is where you are  3. This is what you can find here  4. This is how you can find it  5. This is what makes us awesome

David Leggett, who writes for a popular user-experience blog, "UXbooth.com", states these things for starters:  SITE ID (make it clear to the visitor what your site will give them)  Page Name (never leave a user wondering where they are)  Navigation by Browsing (clear navigation menus, top, bottom, or side)  Navigation by Search (for those visitors who are looking for something specific)  Current Location (akin to what you see in many shopping carts, like "payment", "update address", etc) Tagline / Site Description (almost like a motto or slogan, but more of a short description of what your site does)  Tagline / Site Description (almost like a motto or slogan, but more of a short description of what your site does)  Clear Visual Page Hierarchy (this is most effectively done with headers)  ( )

 “Five Second Test”  “Usability Checklist”  “E Commerce Gallery”

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