1. Don’t Make Me Think Steve Krug

2. Don’t Make Me Think What To Do & Not To Do:  Use short and to the point titles on links and buttons  Use links and buttons that are easily identified  Organize your site (don’t clutter) Guiding Principles # 1

3. How We Really Use The Web This is what us designers create This is what our visitors see Web Pages are scanned/skimmed *If we have a specific item in mind Guiding Principles # 2

4.  Bet you looked at this  before you looked at this  This block of writing is obviously talking about Billboard Design 101  Keeping the noise down means to make things easier on the eye such as: Billboard Design 101 > Create a clear visual hierarchy on each page > Take advantage of conventions > Break pages up into clearly defined areas > Make it obvious what’s clickable > Minimize noise. This is easier to read Guiding Principles # 3

5. Animal, Vegetable, or Mineral? Choices on your website should be mindless Guiding Principles # 4

6. Omit Needless Words Read this before answering: To the right is a textbox that you will fill in your email address, once filled in you can click the submit button that will put you on the list to receive updates. Submit! Receive updates Email Address You don't need all of this to use this Guiding Principles # 5

7. Joseph D’Amato E-Mail: jmdamato@buffalo.edu jmdamato@buffalo.edu Phone: 716-880-5466