Presentation by: David Cooper and Adam Haile-Mariam

Christine's Story

What just happened in that ad? How did she lose that weight? How many calories did those 7 items under 9 grams of fat have? “By reducing my daily calories and replacing my usual fast food with Taco Bell’s® Drive-Thru- Diet®” – Christine 150 – 340 calories per item

“Taco Bell® Drive-Thru- Diet”® Diet Definition – 1.Food and drink considered in terms of its qualities, composition, and its effects on health 2.Such a selection or a limitation on the amount a person eats for reducing weight. - Dictionary.com - Quote from Taco Bell Website

Fresco – Fresh – Makes one think of items that are healthy, light, or organic

“Fewer calories” – not as great in amount or degree – But not a specific amount “Some food choices… are better than others” – Open ended comparison – Better than what?

Average – The mathematical mean Average – The ‘typical’ person Average number of times Americans eat fast food per week – 3 times Average/Typical People? “These results aren’t typical, but for me they’re great!” – Christine

Never specifies what amount of calories or fat she got from her usual fast food before switching to Taco Bell Never know specific amount she then cut calorie intake from How much was she eating before?

Lowered fat, increased sodium Fat not only component in losing weight, eating healthier “The Dietary Guidelines for Americans recommend limited saturated fat to 20 grams and sodium to 2,300 milligrams for a typical adult eating 2,000 calories daily.” – National Nutrition Guide

Advertisement never states that Taco Bell ® will make you lose weight Even if you reduce calories, you may never actually lose weight She can lose it you can too?