Business/Marketing Technology Program Update August 1, 2007 ABEA Summer Conference

Student Enrollment Student Enrollment – 127,764 ( ,105) ( ,105) –65 Business/Marketing Classes –11 Programs of Study 906 Business/Marketing Teachers ( ) ( ) Courses with Highest Enrollment –Keyboarding – 40,358 ( ,464) –(Computer Tech: Introduction – 14,953 ( ,646) ( ,646) –Computerized Business Applications – 14,569 ( ,911) ( ,911) –Word Processing I – 13,422 ( ,421) –Desktop Publishing I & 11 – 11,168 ( ,795) –Computer Applications I,II,III – 10,132 ( ,665) –Multimedia I & II – 4,168 ( ,731)

Who takes CTE courses? School Year –76% (160,938) of Arkansas students in grades 7-12 enrolled in at least one CTE course School Year –74% (156,226) of Arkansas students in grades 7-12 enrolled in at least one CTE course School Year –75% enrolled in at least one CTE course

CTE Graduation Rate Graduation Rate for CTE Concentrators – 91% Graduation Rate for CTE Concentrators (2 units in an occupational area) – 90.1% Graduation Rate for State – 81.3%

*Changes in Programs of Study Bus. Admin/Management –Must take Management or Enterprise Mgmt I & II Finance – –Add WPI or CBA or CA I, II Banking & Finance –Add WPI,CBA or CA I, II, B & F Principles and one of the following B & F Ops/Teller Training, B & F Consumer Lending, B & F Law Web Design –Web Design I-Foundations, Web Design II-Site Designer and one elective unit Programming –Add CBA or CA I, II –New Programming frameworks will be language specific (C++, Visual Basic, JAVA) Information Technology –Multimedia Applications I & II *Refer to Career Clusters Pathway Handout

Areas of Certification CT: Introduction IT: Fundamentals CA I IC 3 Certification Computer Business Applications CA II MOS Certification Web Design Foundations Web Site Designer (Pilot) CIW Associate Master CIW Designer Database Fundamentals Database Programming ORACLE Certified Associate

Teacher Certification –IC 3 and MOS – 459 exams were given at 3 testing sessions ( November, March and June) Three testing events: –Fall – 90% pass rate –Spring – 84% pass rate –Summer – 87%

Program Emphasis Teacher Certification – IC 3 and MOS Schools Becoming Testing Sites Student Certification – IC 3, MOS, CIW, ORACLE –Add CIW and ORACLE endorsements to teacher license Developing Articulation Agreements Introducing New Input Technologies

Challenges Maintaining enrollment in CTE courses when more and more emphasis is being placed on academic courses. Developing a mindset for teachers, students, administrators and parents of rigor and relevance in CTE courses. Emphasizing the importance of students becoming completers in a career focus.

Challenges Encourage school districts to require one unit of computer technology which emphasizes applications (Word, Excel, Access, PowerPoint, Outlook) as a graduation requirement. –Computerized Business Applications or Computer Applications I & II

Challenges Implement Input Technologies into Current Arkansas Keyboarding Frameworks. –Current technologies include speech recognition; handwriting recognition tools, such as Table PCs; scanners; PDAs, and other handheld devices. Educators must provide instruction on a variety of input technologies for successful academic, professional, and personal applications.

Questions/Answer Session