Unit 6 a Reporting Results

Teaching objectives upon completion of the unit you should be able to talk about company performance be able to describe changes in graphs practise reading and listening for specific information practise report writing

Measuring performance The following information can be used for measuring the performance of a company (listed/quoted company): profit, turnover, share price, sales volume, dividend All these can be found in the annual report of a company.

Annual report An annual report is written for shareholders to inform them of the financial situation of the company. It is usually a glossy publication which aims to promote a positive image of the company. It includes information on company activities and major developments over the year as well as financial information about the company, such as balance sheets and profit and loss accounts

Listening Listen to a television report about the performance of the UK supermarket chain Budgens and finish the tasks: Task 1: Which of the following are mentioned? profit, turnover, share price, sales volume, dividend Task 2:Answer the questions on p83.

Words and phrases for describing the changes of shares shoot up shares peak at the price collapses the price falls/goes down shares recover/rally go into steady decline share price is marginally up shares are up slightly by… 猛涨 股价达到最高点 股票蹦盘 股价下跌 股价回升 稳步下跌 股价微升

More verbs for describing changes rise/ a rise increase/ a increase decrease/ a decrease Rocket be up fall/ a fall drop/ a drop be down collapse/a collapse slump/ slump peak/ a peak reach a peak level off Remain stable / constant

Adverbs: dramatically vastly /hugely/enormously substantially/considerably Slightly/moderately/a little Describing the degree of change

Adverbs Describing the speed of change: rapidly/quickly/swiftly gradually slowly

６００ ５００ ４００ ３００ ２００ １００ １ ２ ３ ４ ５ ６ Example graph

Reading Read the extract on p85 and match each sentence with one of the extracts.

Words and phrases company performance performance evaluation annual report pre-tax profits breakeven volatile disposal (of) balance sheet exceptional item 公司绩效 绩效评估 年度报告 税前利润 盈亏相抵（的） 可变的、不稳定的 出售、出让 资产负债表、平衡表 非常项目

operational margins cost-cutting measures resource efficiency program sales volume restructure cash surplus earnings per share dividend per share assets 经营利润 降低成本的措施 资源增效计划 销售额 ( 结构 ) 重组 现金盈余 每股收益 每股分红 资产

Summary We have discussed company performance. We have read extracts about company ’ s annual report. We have learned words and phrases for describing changes.

Assignment Work in pairs and discuss which of the two companies featured in the newspaper snippets it would be a good idea to invest money in. Why?

Suggested answer A comparison of ERS and Worldwide Relocation (WR) Introduction The aim of this report is to assess which of the two companies, ERS or WR, would be the most suitable for the relocation of Fenway employees and their families from Seattle to Dublin.

Findings Both ERS and WR offer an accommodation and school search services. Both companies can organise visas and work permits. In addition to these basic services, ERS also offers removal and shipping assistance whereas WR offers an integration program and assistance with partner employment. The latter is a key requirement for Fenway.

Conclusion It was concluded that both companies fulfill Fenway’s needs to some extend, but neither meets all its needs. Recommendation We would recommend that Wr be choosen to facilitate the relocation process as its services match Fenway’s requirements more closely than ERS’ do.